Codella’s presentation provided useful insights on utilizing social media tools from his personal and professional experience. His fearless video, “That Crazy Little the Web” has provoked strong reactions on YouTube, and pretty much sums up his approach to social media: take risks, engage personally, and be proactive.
Codella believes social media is no place to be shy or humble. He advised asking your team, customers, vendors and business partners to support your efforts by “liking” you on Facebook and following you on Twitter. By encouraging questions, you’ll gain valuable feedback and likely to appear in others’ newsfeeds, he said.