by Ibrey Woodall, VP Web Communications Services
In several years of creating online newsrooms, many of my most enjoyable experiences have been working directly with, and learning from corporate communicators in the field. I’ve met some great people, and I’ve been fortunate to be involved with online newsrooms for educational institutions to Fortune 500 corporations.
The stories I’ve heard are endless and entertaining. To me, public relations professionals are the soldiers on the front line. They maintain the reputation of their organization and deal with a barrage of questions – especially when things go wrong. I began surveying journalists in 2004 to see what they wanted from an online newsroom. That’s all pretty common knowledge now.
My goal today is to continue accumulating more real-world knowledge from PR warriors, and relay that to other communicators. Business Wire has teamed up with Bulldog Reporter to gather responses, and share them with all communicators.
If you have an online newsroom, please participate in the Communicators Online Newsroom Survey. Let us know how you manage your online newsroom. There are only 29 questions, so it won’t take long. You have until Sunday, September 18 to help your industry peers, and maybe even win an Apple iPad2TM.
Communicators Online Newsroom Survey: http://www.surveymonkey.com/s/OnlineNewsrooms
I look forward to learning more.