by Monika Maeckle, Vice President, New Media
Seeing is believing, apparently, when it comes to press release metrics. According to our most recent PR Peeps Poll, communications professionals believe press release views are the most valued metric in judging a press release.
Of 179 polled, almost 53% (94) cited release views as most important. Hyperlink clicks rated second in importance with 16% of the vote (29). Traffic driven garnered 12% of the votes cast (21) while times shared took 11% (19) and headline impressions 9% (16).
With all the talk of the importance of social media sharing and engagement, we were slightly surprised by the findings. Counting press release views is an older concept and online marketers continue to explore the intersections of visibility and influence. We figure influence must start somewhere–like having your carefully crafted messages being seen in the first place.Here’s the details:
Which press release metric do you most value?
- 94, or 52% Release views
- 29, or 16% Hyperlink clicks
- 21, or 12% Traffic driven
- 19, or 11% Times shared
- 16, or 9% Headline impressions
To those who participated, thank you for voting. How about helping us out with our next PR Peeps Poll on minding your mobile manners: What’s your digital etiquette pet peeve? Please let us know and thank you.
179 respondents via Twitter, email and Business Wire webinar polls. Poll conducted conducted May - June 10 2011.
The most valued press release metric? Good ol’ fashioned press release views, say 53% if those responding to our PR Peeps poll. Influence has to start somewhere–how about with your press release being seen