May 4, 2011
May brings a focus on measurement at Business Wire, with upgrades to our reporting tools and dashboard, a white paper on press release measurement, and a FREE May 18 webinar that explores clocking the ROI of your press release efforts.
Why the big focus on measurement?
Our clients demanded it. Plenty of buzz but no consensus abounds on who has influence, what should be valued, and what’s working when it comes to press releases. Our Mayday focus hopes to address your “measurement emergencies,” dispel some of the confusion and provide concrete tips on how to get the most out of your press releases.
Here’s resources we’ve lined up:
FREE White Paper PR Measurement: Creating the Return on Marketing Investment
FREE May 18 Webinar Clocking the Return on Marketing Investment of Your Press Releases
Overview Newstrak Report Improvements
PR Peeps Poll What press release metric do you most value?
May 3, 2011
We’re just back from Omaha and the Berkshire Hathaway Shareholders Meeting. It was Business Wire’s fifth meeting as a Berkshire Hathaway company and each year seems to get better and better.
It’s safe to say that the souvenir pennies we brought to the show, run through our exclusive penny press machine, were a runaway smash hit at this year’s meeting, where we sold more than 200 sets of four commemorative coins in souvenir passport holders. (This year’s meeting theme? Planes, trains and automobiles!) We raised money for a very important charity, CASA of Douglas County, Nebraska, an organization that provides a voice for abused and neglected children within the court system.
If you were unable to attend the event, or otherwise would like to buy a set, you’re in luck! Send us your $5 CASA donation in the mail and in return, you’ll get a set of all four smashed pennies in a souvenir passport holder. To order, email BHMeeting@businesswire.com and let us know how many sets you want and where we should send them to, and then put a check (made payable to: CASA) in the mail to:
ATTN: BH COINS
12121 Wilshire Blvd., Suite 1000
Los Angeles, CA 90025