Hybrid Approach: Reporters Use Social Networks, but Prefer Phone and Email for PR Pitches

 
by Raschanda Hall, Global Media Relations Manager,
Business Wire/Chicago
 
  
The PR community seems to have an insatiable appetite for information on how, why and for what journalists are using social media.  Two recent surveys suggest  a hybrid approach is preferred. 
 
According to a recent  Society of New Communications Research (SNCR) survey of 200 journalists, more than 70% use social media networks and platforms as reporting tools.  Facebook (no surprise), is the dominant player.  About 75% of journalists said they use it as a reporting tool, yet only 1% prefer Twitter as a way to be contacted.   Interestingly, nearly 90% prefer traditional communication tools like email and phone for building relationships with PR people.
 
Reporters also continue to find great value in resources like company websites  when it comes to their day-to-day news gathering, the study found. 
  
The Society of American Business Editors and Writers (SABEW) is also conducting a survey.  This one will take a look at the social media habits of business reporters.  At their Spring Conference last month, the organization held a social media tools workshop where Thomson Reuters  personal finance reporter Lauren Young  shared that she uses pitches she receives on Twitter to cultivate and tap news sources.
 
Specifically, SABEW wants to take a look at business journalists’ use of social media for “reporting and disseminating business news,” said Kevin Noblet, SABEW’s president, with the intent of conducting the survey annually to establish benchmarks and track changes in usage among its membership.    Results will be made public on the organization website before the end of June.  
 
If you’re a business journalist, we encourage you to take this one-minute survey today.
 

3 Responses to Hybrid Approach: Reporters Use Social Networks, but Prefer Phone and Email for PR Pitches

  1. DNN says:

    With social media, many journalists , news organizations, corporations and small-businesses are able to reach people at a much faster speed, versus running a billboard traditional advertisement, or a commercial on TV, which might cost more time, resources and energy to reach out to folk the traditional way.

    With phone and e-mail, you’re able to allow others to feel you out personally. With phone, people can get to know your voice. With e-mail, people get to know your writing style. It’s all how you come across in reaching out to others in building a solid relationship foundation.

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