Conversations around Google’s Panda update have continued nonstop since Google announced the change in late February. At the time, Google stated that the change affected 11.8% of their search queries.
That means that one out of every eight-and-a-half searches returns a different result from pre-Panda days–which could work for or against your website. Third party data from companies around the world suggests some websites have been horrifically effected while others have emerged unscathed.
Losing sites are claiming traffic deficits of 20% – 90% or more. Since Google’s update was so profound for many sites, the company has issued advice on “building high quality sites” in the form of questions which form part of the Google mindset.
As we’ve stated previously, Business Wire’s performance has improved since the Panda update. In this article, we’ll take a look at some of the questions posed by Google and how Business Wire stacks up.
Would you trust the information presented in this article? Is the site a recognized authority on its topic? Would you recognize this site as an authoritative source when mentioned by name?
The Business Wire brand is synonymous with press releases and wire services. We celebrate our 50th anniversary October 2, our website has been online since 1996 (it’s come a long way), and we can count a significant number of the Fortune 500 among our current and former clients.
Does the article provide original content or information, original reporting, original research, or original analysis?
Press releases are new news by nature. Every day we push out hundreds to thousands of press releases with new information about companies and organizations.
Would you expect to see this article in a printed magazine, encyclopedia or book?
It’s no secret that press releases often provide ideas, sources or supporting facts for news stories across all mediums. As journalists are expected to do more and more with fewer resources, the value of press releases to the story process is only increasing.
Does this article have an excessive amount of ads that distract from or interfere with the main content?
Press releases hosted on BusinessWire.com never contain advertisements. We don’t want anything on the page to compete with client news.
Does this article have spelling, stylistic, or factual errors? How much quality control is done on content? Was the article edited well, or does it appear sloppy or hastily produced?
We have teams of editors around the world that prepare each and every release we receive from our clients, including proofing for grammar and spelling. In addition, we distribute releases that are written by professional communicators with expert level knowledge or access to key personnel at their companies and clients.
Branding and search are converging. Take a deep look at the advice in Google’s post when you are considering how to distribute your news, or even how to improve your company’s websites. Where you distribute your news is more important than ever.