May brings a focus on measurement at Business Wire, with upgrades to our reporting tools and dashboard, a white paper on press release measurement, and a FREE May 18 webinar that explores clocking the ROI of your press release efforts.
Why the big focus on measurement?
Our clients demanded it. Plenty of buzz but no consensus abounds on who has influence, what should be valued, and what’s working when it comes to press releases. Our Mayday focus hopes to address your “measurement emergencies,” dispel some of the confusion and provide concrete tips on how to get the most out of your press releases.
Here’s resources we’ve lined up:
FREE White Paper PR Measurement: Creating the Return on Marketing Investment
FREE May 18 Webinar Clocking the Return on Marketing Investment of Your Press Releases
Overview Newstrak Report Improvements
PR Peeps Poll What press release metric do you most value?