Editor’s Corner: How to Bring Social Media into Your Press Release

by John Benutty, Senior Editor, Business Wire San Francisco

by John Benutty, Sr Editor, Business Wire San Francisco

The secret is out – if you want to get noticed, your company must tap into the social media consciousness of our time.Consider the fact that we twenty- and early thirty-somethings – now an intricate part of the business and media fields – were in college when Facebook began, and we know the value of social media as if its playbook were written on our forearms. Young professionals tweet, post to walls, like, digg, bing, ping, blog, Google and forward more than anyone else, leaving the heartbeat of your news at the tips of our mouse-clicking fingers.

So how does your company tap into the ever-expanding atmosphere of social media? Is it possible to use it to your advantage within your Business Wire press release? Most certainly.

Step 1: Build your fan-base by adding social media links to your release

The easiest way to bridge the gap between social media and your news is to always include links to the places online where your company has a presence. In addition to including a link to your company’s home page, include the URLs to your Facebook, Twitter and YouTube pages. Links provide easy access for those who receive your news to keep track of more than just your press releases – they’ll fan your Facebook page, follow your Twitter feed and subscribe to your YouTube channel to stay up on all your latest announcements.

Here are a few places where these social media links make the most sense:

  • as part of your boilerplate along with your company URL
  • in a bulleted list (i.e., “Find Us Online”) with a link to each site where your company has a media presence
  • alongside your media/investor relations phone numbers and email addresses

Step 2: Keep your fan-base informed by re-posting and re-tweeting your release from BusinessWire.com

One of the many great things about distributing your news through Business Wire is the “Sharing” toolbar on your press release page. To the immediate left of every press release on BusinessWire.com is a list of social media links encouraging viewers to share the press release with their own friends, fans and followers. Seize this opportunity and share your news directly with your newly acquired fan-base. It goes without saying that the people you care most about reaching are the friends of your friends, so re-post and re-tweet your release to your fans, and let them share their excitement about your news with the people they know – from there, the distance your news can travel is boundless, so give it that first little tweet and let the diggs, bings and pings fall where they may.

With 32 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of your press release, based on their years of experience in the industry.

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