Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease

Free “How to Write A Good Headline” Webinar to Offer Headline Writing Tips
by Monika Maeckle, Vice President, New Media

Gawker rolled out its redesign this week, provoking an echo chamber of speculation on what it means for blogs, Twitter and new media in general, and the blogosphere in particular.

One theme was constant in the online nattering:  headlines have never been more important.

With our miniscule attention spans, a firehose of content, and search engines that systematically weigh the first 70 characters of any content page, headlines today carry an unprecedented burden to deliver readers.   And with Twitter and Facebook referring so many pageviews, we no longer enjoy the luxury of the lead paragraph to tell our stories.

The headline stands alone.

“Headlines on websites—particularly those found on news websites with content heavy homepages—carry a very heavy load,” wrote Jake Brooks, Chief Strategist and Project Director of Hazan+Company, in a February 1 blogpost. “For these types of sites, the difference between 10,000 pageviews can rest entirely on the quality of the headline and how well it sells a story.”

No kidding.  And when it comes to press releases, a great headline can make the difference between your carefully crafted news release flying high or detouring to the delete heap.

If you can use some help with headline writing, please join us February 16 for a FREE educational webinar on How to Write  a Good HeadlineRegistration is free.

We’ll look at headlines from both sides of the aisle–from the perspectives of readers and robots.   Our guests will be veteran journalist Terry Scott Bertling, niche/products editor at the San Antonio Express-News; and SEO-meister  Greg Jarboe, President of SEO-PR.

Hope to “see” you there.

How to Write A Good Headline
Wednesday, February 16, 2011
10 AM Pacific/ Noon Central/ 1 PM Eastern
FREE
Register Now

 

 

4 Responses to Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease

  1. [...] This post was mentioned on Twitter by Raschanda Hall and EONpr, Stacey@ExpertSource. Stacey@ExpertSource said: Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease http://dlvr.it/Fk3Zz [...]

  2. [...] frequently discussing the importance of good headlines, choosing the proper keywords,  and tweeting your press releases. Mack Collier shows how all of [...]

  3. Gadi says:

    Hi
    It is recommended that a PR will include a quotation from an industry veteran or a customer testimonial
    will a quotation about the product and company from a blog, of an industry veteran, will work well as well ?
    Thanks
    Gadi

  4. [...]   It’s such an important component of an effective news release that we’ve presented webinars on this topic.  The more popular release in this case had a succinct headline that clearly stated [...]

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