PR Peeps Poll: Twitter the Favored Social Media Tool, Facebook Not Far Behind

by Monika Maeckle, Vice President New Media
PR Peeps let us know their favorite social media tool in December.  The winner?   Twitter.
A full third of 277 PR Peeps polled chose Twitter as their social media tool of choice in 2010, followed closely by Facebook, with 29% of the vote.   The results amplify a similar poll we conducted in November of 2009, in which more than 41% said they tweet but don’t blog.

No doubt the commitment required from running a company blog has many PR folks turning to link sharing of existing content on social networking sites.  Even hardcore investor relations officers we’ve consulted say they prefer Twitter over a company blog because they don’t have to commit to churning out time-consuming blog posts.

The poll was conducted in November and December  through Twitter, Facebook, email and Business Wire’s webinars.   Details below:

What is your company’s preferred form of social media outreach?

33, or 11%–Company blog

81, or 29%–Facebook

91, or 33%–Twitter

22, or 8%–LinkedIn

13, or 5%   — Other

39, or 14% — We do none of the above

To those who participated, thanks for taking the PR Peeps Poll.   Our January poll needs your input.  What’s most important in measuring press release success?

Thanks for the help.

277 respondents via Twitter, email and Business Wire webinar polls. Poll conducted  November 3 – December 31, 2010.

10 Responses to PR Peeps Poll: Twitter the Favored Social Media Tool, Facebook Not Far Behind

  1. sonia farace says:

    Great Article!
    Twitter is the way to go when you are looking or tracking trending topics or if you are seeking help/add value by holding intelligent and sometimes witty conversations.

    I’m finding out that Twitter is becoming my favorite Social Tool to keep up with the fast speed of today’s news and economy.

  2. [...] short and sweet…and approximately 140 characters long! According to a poll conducted by Business Wire in December 2010, one third of PR people surveyed named Twitter as the social media tool of choice [...]

  3. [...] media tool probably because of its brevity and lower maintenance effort.  One Business Wire blog post by Monika Maeckle talks about a recent survey from December 2010 shows Twitter at 33% and [...]

  4. [...] and people are starting to realize they are exposed here.  Business Wired recently reported that PR people prefer Twitter as their communication tool of choice for disseminating business news.  I think the general public [...]

  5. [...] a PR industry survey conducted last month by Business Wire rated Twitter as the “tool of choice,” with Facebook not far behind. Even product [...]

  6. sharie says:

    ALL THIS NEW FANGLED TECHNOLOGY. Twitter, tumblr, facebook, etc etc etc

  7. Accounting Cloud…

    [...]PR Peeps Poll: Twitter the Favored Social Media Tool, Facebook Not Far Behind « BusinessWired – Business Wire Blog[...]…

  8. [...] executed several PR Peeps polls on Twitter, if you’re interested:  What’s your company’s favorite tool for social media outreach?, and Do you tweet the links to your press [...]

  9. [...] and people are starting to realize they are exposed here. Business Wired recently reported that PR people prefer Twitter as their communication tool of choice for disseminating business news. I think the general public [...]

  10. [...] and people are starting to realize they are exposed here. Business Wired recently reported that PR people prefer Twitter as their communication tool of choice for disseminating business news. I think the general public [...]

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