No doubt the commitment required from running a company blog has many PR folks turning to link sharing of existing content on social networking sites. Even hardcore investor relations officers we’ve consulted say they prefer Twitter over a company blog because they don’t have to commit to churning out time-consuming blog posts.
The poll was conducted in November and December through Twitter, Facebook, email and Business Wire’s webinars. Details below:
What is your company’s preferred form of social media outreach?
33, or 11%–Company blog
81, or 29%–Facebook
91, or 33%–Twitter
22, or 8%–LinkedIn
13, or 5% — Other
39, or 14% — We do none of the above
To those who participated, thanks for taking the PR Peeps Poll. Our January poll needs your input. What’s most important in measuring press release success?
Thanks for the help.
277 respondents via Twitter, email and Business Wire webinar polls. Poll conducted November 3 – December 31, 2010.