Business Wire’s Karen Reynolds on Tradeshow Tips

October 15, 2010

Tradeshows are still one of the most important channels for both B2B and B2C companies to show their products and services to interested buyers. With so many major shows coming up in the next several months, what strategies can help you maximize your tradeshow marketing investment?

Karen Reynolds, Regional Manager, Business Wire/Boston offers some tradeshow guidelines in a blog post at the Publicity Club of New England site. Click over and spend a few minutes of your Friday getting some great advice.


PRSA 2010: What To Do Around Town

October 12, 2010

by Danny Selnick, Vice President, Public Policy Services

Attending the PRSA 2010 International Conference? If you’re not from “inside the Beltway” you’ll surely find Washington, DC a fun-place for this year’s annual convention.

Sure, we’re all here to learn, but try to find some time to experience Washington after hours by taking a self-guided tour at night of the national monuments that line the National Mall and environs.  Beyond the Lincoln Memorial, the Vietnam Veterans Memorial, Washington Monument and The White House, check out some of the newer and equally interesting moments including The WWII Memorial, The FDR Memorial, and the Korean War Memorial.

Not far from the Washington Hilton Hotel is the Adams Morgan neighborhood, which hosts some interesting ethnic and standard-fare restaurants in an area that’s so “un-Washington”  — from Ethiopian to Mexican and more.  You can also visit Ben’s Chili Bowl (a favorite of President Obama) that’s open into the wee hours.

South of the hotel is the Dupont Circle neighborhood, home to lots of interesting architecture, shops and several foreign embassies and missions housed in historic buildings.

Getting around in DC is easy: The Dupont Circle Metro Stop is just a few blocks from the hotel, where the Red Line can take you to Metro Center for a quick walk to the National Mall, or to catch trains to other parts of the city.

At the conference, our own Laura Sturaitis will be presenting a panel on Tuesday morning, along with Greg Jarboe, president and co-founder of SEO-PR. The session, titled “What’s the ROMI of Social Media, Online Video and Press Releases?” will take a look at which of the new PR tools delivers the highest return on marketing investment, and how to get the most from all of them.

Don’t forget to stop by and see Business Wire at Booth 201 in the Exhibitors Hall where we’ll be happy to talk to you about the latest in news distribution services and technologies, including Public Policy Services, NewsHQ (our state-of-the-art online newsroom service) and more.  While you’re there, drop your card in our fishbowl to register to win a free netbook. And we’ll even be doing some magic to entertain!


Upcoming Business Wire Event on PR Measurement in Portland October 21

October 7, 2010

Upcoming Business Wire Events

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

PR Media Measurement: Defining, Capturing and Reporting Results

Hosted by Business Wire Seattle [Portland Event]

Today’s media landscape has not only shifted the way PR strategies are formed, but also the way success is defined and measured. Campaigns are multifaceted; targeting social media, mobile audiences, trade and traditional media and more. Deciphering return and demonstrating results are critical components to a successful communications program. Join Business Wire Seattle in Portland for lunch and a panel discussion on

  • How to define success for your campaign – ways to build a foundation for capturing results before executing your plan.
  • Tips and tools that can improve your measurement process.
  • Reporting results – how to digest and tie your results back to the company’s objectives.

John Sidline, Managing Principal at Mobility Public Relations will moderate the panel, including:

Thursday, October 21 at 11:30 am PT
Governor Hotel, Second Floor Library
614 SW 11th Ave., Portland, OR 97205

To register: RSVP here: http://bwpdx.eventbrite.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Columbus, OH Social Media Pros on Social Media ROI

October 4, 2010

by Phil Dennison, Senior Marketing Specialist, Business Wire

Video by Melissa Chambers, Client Services Representative, Business Wire/Cleveland

Business Wire/Cleveland held a special breakfast event on Sept. 15, 2010, in Columbus, OH: “Social Media ROI: Being Seen is Not Enough,”  in which a panel of four pros involved in different aspects of social media discussed ways to measure the return on investment for a social media program, the best ways to use an SM program to maximize return, and strategies for making sure you’re properly targeting your social media outreach to your audiences.

The panel consisted of:

A video of the entire event is available below. You can view it here, or visit the Vimeo page to download and watch at your convenience:

Be sure to look for upcoming Business Wire events both in your area and online, and follow the #bwevents hashtag on Twitter for live updates from our events and webinars.


DC-Area Tech Journalists Offer Pitching Tips

October 1, 2010

by Cecile Oreste, Media Relations Specialist, Business Wire/DC

Business Wire/DC hosted a “Meet the Technology Media” Event at Marriott Tysons Corner in Vienna, Virginia on Wednesday, September 29th.  The panel discussion, moderated by Cecile Oreste, Media Relations Specialist, featured five technology journalists from some of the area’s top media outlets:

About 120 public relations and communications professionals were in attendance to learn how to increase your organization’s chances of securing media coverage. Attendees joined in the conversation during a question and answer section and also by live tweeting the event using the #BWEvents hash tag.

Here are some of the key points from the panel discussion:

  1. Headlines are important. Nick Wakeman said to think about your press release headline as a headline in a newspaper. Just as media outlets compete for readers at the newsstand, public relations professionals must compete for the attention of journalists in their inbox. The headline should tell reporters why they should care. For The Hill, you should have a clear link to politics or policy issues, said Gautham Nagesh.
  2. Include your organization in the e-mail subject. Paul Sherman noted that e-mail subjects are key in a mobile environment. Rob Pegoraro added that including a client and product name in the e-mail subject makes it easier for him to find the message later on.
  3. Know who you’re pitching. Every journalist has his or her own preferences when it comes to being pitched. Paul Sherman noted that he prefers texts over voicemails. Nick Wakeman likes when you follow up your e-mail with a phone call. There is no secret formula to media relations. You just need to do your homework.
  4. Consider your audience. Bill Flook pointed out that the Washington Business Journal reaches two different audiences through its online and print editions. Think about how your story fits in and remember that exclusivity matters for print while immediacy is more important for the web.
  5. Go beyond the pitch. According to Gautham Nagesh, Twitter can be an effective way to generate interest. If his followers are interested in your message, he will be more inclined to pay attention. Rob Pegoraro noted that commenting on articles online is a great way to provide information that was not included in the story. Bill Flook suggests setting up informational interviews with your CEO. Often, meetings like these can result in story ideas.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Follow

Get every new post delivered to your Inbox.

Join 39,015 other followers

%d bloggers like this: