Comments on: Multimedia Still Makes Better Press Releases http://blog.businesswire.com/2010/10/21/multimedia-press-releases/ Plugging Into New Media and the Alphabet Soup of PR, IR, SOX, SEO, etc. Tue, 21 May 2013 17:14:23 +0000 hourly 1 http://wordpress.com/ By: Does Including a Photo Get You More Views? Rutgers CMD Wins SNCR Award for Finding Out « BusinessWired – Business Wire Blog http://blog.businesswire.com/2010/10/21/multimedia-press-releases/#comment-38004 Tue, 13 Nov 2012 15:30:52 +0000 http://blog.businesswire.com/?p=3771#comment-38004 [...] we’ve stressed again and again, multimedia drives press release views online — our own measurement data shows it, and so [...]

]]> By: BW Fun Fact: Business Wire Has Been Adding Multimedia to Press Releases for More Than a Decade « BusinessWired – Business Wire Blog http://blog.businesswire.com/2010/10/21/multimedia-press-releases/#comment-16565 Mon, 14 Mar 2011 15:14:54 +0000 http://blog.businesswire.com/?p=3771#comment-16565 [...] In 1997, Business Wire introduced the Smart News Release (SNR), which allowed users to embed photos, audio, video and other multimedia into press releases. Not only does multimedia help a press release stand out to reporters or readers, but it also increases the reach of a release in search engines. Although often overlooked, Google Images receives a huge amount of search traffic and can actually drive readers back to your release. Our research has found that releases with multimedia receive 1.7 times more reads than those without. [...]

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