Business Wire Opens Office in Austin, Texas

September 10, 2010

by Monika Maeckle

Business Wire opened its doors in Austin, Texas this week, planting its flag just south of Ladybird Lake at 510 South Congress and Riverside. 

A team of four veteran Business Wire staffers are delighted to have a foot in the Live Music Capitol of the World, a city we have been working from our San Antonio location for more than 10 years. 

Christye Weld, Austin-San Antonio Sales Manager for Business Wire

“It’s about time we planted the flag in Austin, too,” said Christye Weld, Austin-San Antonio sales manager.

Business Wire Austin staff is looking forward to lunchtime bike rides around Ladybird Lake, foraging the food court at Whole Foods Market headquarters, bonding with our Austin clients, and generally doing what we can to “keep Austin weird.”

For full details on our move, see the press release that ran on our favorite wire service.


LA-Area Communicators Discuss Video and SEO

September 3, 2010

On August 19, Business Wire LA hosted a media breakfast and panel discussion titled “Video & SEO: Best Practices for Effective Marketing & PR” at the Olympic Collection in west Los Angeles. Our expert panel discussed the increasing popularity of online video in brand communications and shared tips with the audience of LA area communicators on how to use video to drive web traffic, generate leads and help SEO.

Hanna Pantle (far right), Assistant Vice President of Corporate Communications and Media Relations at BMI, moderated the panel, which also included (R-L):

Here are some key insights from the panel discussion:

  • There are two major benefits to online video: it increases engagement with the audience and it enhances the SEO of your content.
  • Universal search is becoming increasingly popular and represents a major opportunity when it comes to video content. Because universal search spotlights multimedia, any video you use in support of your news has a good chance of being highlighted in search because there is still not that much video content out there yet.
  • Although video isn’t used by all media yet, particularly print media, it can still help explain things to reporters quickly. Press releases that include video tend to have higher open rates.
  • Another benefit of video is its built-in social interaction. Embed codes and social media sharing links that are regularly included in online videos make them easily sharable and creates multiple posting points online, which helps SEO.
  • Know your audience and where they will be. You can’t neglect YouTube, but you have to put your video where your audience will naturally find it. A lot of the time, people won’t be searching YouTube looking for your video, you have to put it where the audience you are trying to reach already views content.
  • You can think of video sites like you think of other kinds of media, in terms of reader or viewer demographic. Different audiences go to YouTube than go to Daily Motion. The YouTube audience has specific characteristics & the videos on YouTube tend to have specific characteristics. Short-form videos, particularly humorous ones, tend to do well on YouTube, but long-form videos don’t really belong there.
  • Statistics show that if you post your video to a half dozen sites other than YouTube, it increases traffic by 80 percent.
  • It’s also important to know your audience because that will tell you whether it is necessary for your brand to be on certain platforms, such as mobile. Video is a good way to tell your story over mobile because often people are willing to watch a short video on their phones and read the full article or press release once they are back on their computers.

>>Click here to download to a full audio recording of this event.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


PR Peeps Poll: Almost 70% Tweet the Links to Press Releases

September 3, 2010

by Monika Maeckle, Vice President New Media

The August PR Peeps Poll results are in and  68% of those polled said that yes, they DO tweet the links to their press releases.

We’re not surprised, since the same trend is reflected in the Newstrak reports we provide to our clients with every Business Wire press release distribution.  In fact, it’s not uncommon for Twitter to outperform Google in referrals of traffic to press release landing pages in certain kinds of press releases.

What’s equally interesting are the expectations listed for those who do and don’t tweet their press release links.    Far and away, the most common expectation is “more readers and exposure for the press release”–which received 134 votes.  Gaining the attention of journalists on Twitter  was the second most popular reason for tweeting news release links with 69 votes, followed by the need to be present rather than absent on Twitter scoring 49.   Adding Twitter followers counted 46 votes, while 28 respondents said, “I don’t expect much, but it can’t hurt.

Of the 70 out of 221 who said they don’t tweet their press release links, we encourage you to get busy.  It can pay off.  The main reason folks don’t?  “I’m not authorized.”

Complete PR Peeps Poll details follow.

Do you tweet the links to your press release?

Yes–151, or 68%

No–70, or 32%

If yes, what are your expectations?  You can check more than one:

134–Add more Twitter followers

46–Add followers to my Twitter feed

69–Gain attention of journalists on Twitter

49–Be present rather than absent in the Twitterverse

22–I don’t expect much, but it can’t hurt.

If no, why not?

19–I’m not on Twitter

14–I don’t see the point

20–I’m not authorized

37–Other

To all those who participated, thanks for taking the PR Peeps Poll.  Please partake in our new IR Pros Poll, which launches this month: Which new media tools does your company utilize in its investor relations efforts?

221 respondents via Twitter, email and Business Wire webinar polls. Poll conducted August 2 – September 1, 2010.


September is Hispanic Heritage Month

September 2, 2010

by Pilar Portela, Media Relations Specialist, Business Wire/Florida

With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. Check out Pew Hispanic Center’s new case studies: “The Latino Digital Divide: The Native Born versus the Foreign Born” and “How Young Latinos Communicate with Friends in the Digital Age“.

The Pew Hispanic reports found that when it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology. Hispanic Youths vs. Hispanic Adults: Hispanics ages 16 to 25 are more likely than Hispanics ages 26 and older to use mobile technologies to communicate with their friends. While half (50%) of young Latinos use texting to communicate, just 21% of older Latinos do the same.

Check out the latest companies using LatinoWire, including Yahoo!, UnitedHealth Group, Best Buy, KFC, Sprint, McCormick, Prudential, Comcast, and Mayo Clinic, just to name a few. These releases run in English and Spanish with translation included! This is a great time for your company to share stories about culture, inspiration, success and more.

Keeping Hispanic Heritage Month in mind, we also encourage you to sign up any knowledgeable experts from your company or organization in our ExpertSource database. Individuals who can share insight into the Hispanic experience, be it business, events, issues or culture, will help make diverse voices available to media members all year round.



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