by Monika Maeckle, Vice President New Media
The August PR Peeps Poll results are in and 68% of those polled said that yes, they DO tweet the links to their press releases.
We’re not surprised, since the same trend is reflected in the Newstrak reports we provide to our clients with every Business Wire press release distribution. In fact, it’s not uncommon for Twitter to outperform Google in referrals of traffic to press release landing pages in certain kinds of press releases.
What’s equally interesting are the expectations listed for those who do and don’t tweet their press release links. Far and away, the most common expectation is “more readers and exposure for the press release”–which received 134 votes. Gaining the attention of journalists on Twitter was the second most popular reason for tweeting news release links with 69 votes, followed by the need to be present rather than absent on Twitter scoring 49. Adding Twitter followers counted 46 votes, while 28 respondents said, “I don’t expect much, but it can’t hurt.
Of the 70 out of 221 who said they don’t tweet their press release links, we encourage you to get busy. It can pay off. The main reason folks don’t? ”I’m not authorized.”
Complete PR Peeps Poll details follow.
Do you tweet the links to your press release?
Yes–151, or 68%
No–70, or 32%
If yes, what are your expectations? You can check more than one:
134–Add more Twitter followers
46–Add followers to my Twitter feed
69–Gain attention of journalists on Twitter
49–Be present rather than absent in the Twitterverse
22–I don’t expect much, but it can’t hurt.
If no, why not?
19–I’m not on Twitter
14–I don’t see the point
20–I’m not authorized
37–Other
To all those who participated, thanks for taking the PR Peeps Poll. Please partake in our new IR Pros Poll, which launches this month: Which new media tools does your company utilize in its investor relations efforts?
221 respondents via Twitter, email and Business Wire webinar polls. Poll conducted August 2 – September 1, 2010.
Hello, Yes I tweet links to press releases but I also use twitter to follow up on press release distribution i.e. I DM/message individual journalists to inform them my release is on the way to their inbox and this works pretty well for me.
[...] We’ve executed several PR Peeps polls on Twitter, if you’re interested: What’s your company’s favorite tool for social media outreach?, and Do you tweet the links to your press releases? [...]