Follow the Top Unique Leading Leader

- by Phil Dennison, Senior Marketing Specialist

It’s a topic we’ve addressed before — buzzwords and jargon in press releases — but Mark McClennan at Schwartz Communications has come at it from a unique way. He took Adam Sherk’s list of the most overused words and phrases in press releases, and made a word cloud out of it. (If you’re unfamiliar with word clouds or tag clouds, they provide a visual representation, usually via size, of how frequently various words are used on a site or in a piece of text.) Seeing McClennan’s word cloud  really drives home how often some of these words are used:

most overused words

(Click for larger image)

Well, not much more to say, is there? It seems like, much as in Lake Wobegon, everyone’s a leader.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 38,730 other followers

%d bloggers like this: