Business Wire CEO & Chairman Cathy Baron Tamraz recently sat down for a few minutes with Renee White Fraser and Betsy Berkhemer-Credaire, hosts of 2Minutes&More, an hourlong business program that airs Sunday afternoons on KFWB-AM in Los Angeles. Both of the hosts are successful business owners who each week share their own tips for success and interview others to inspire success and entrepreneurship.
Cathy’s fifteen minute segment covers topics ranging from how Business Wire helps its clients by being a credible, trusted source of news:
“When a release runs over Business Wire, Dow Jones, Reuters and Bloomberg, as examples of financial wires, they don’t check the source, because they know that, coming from Business Wire, we’ve done that. The release will go out a lot faster, it will be automatically posted to their constituencies. Everybody has faith that when it comes out through Business Wire, it’s real.”
. . . to how our formatting and distribution models help our users with their SEM and SEO efforts, to our acquisition by Berkshire Hathaway and our own successful corporate culture:
“We’re a real homegrown kind of company. We’re close with each other, we run it very entrepreneurial, but we’re serious about what we do. [I've] been there 31 years, and I like to know everybody’s names, and their families and what’s going on in their lives, and I really think that builds loyalty and good morale. We’re all about the longer you stay with us, and continue to do a great job for us and take care of the company, the more we want to take care of you.”
Cathy’s interview was part of a program on “Public Relations & Earned Media”; listen to her segment here. And be sure to listen to the rest of the program, which includes interviews with Business Wire users Susan M. Tellem, CEO of Tellem Worldwide, and Rebekah Illiff, owner of Smart Girls Consulting.