Tuesday Mornings the Best Time to Send a Press Release According to PR Peeps Poll

 

by Monika Maeckle, Vice President New Media

 

Tuesday mornings are the best time to send a press release, according to 215 professional communicators surveyed in our latest PR Peeps poll.   The data reinforces our longstanding advice on the topic.  For decades we’ve told  clients that the best time to send  a press release  is “early in the day, early in the week.” 

Of course the general disclaimer “It depends” applies here, as the timing of  any press release is subject to the nature of the news, goals of that release, the news of the day, and other variables.   That said, we’ll resist the urge to say “I told you so,” and enjoy the fleeting affirmation of having PR Peeps confirm our sage advice. 

This poll was  a challenge to analyze, as it was the first time we asked an open-ended question.  (Note to self:  in the future, ask only multiple choice questions. ) In retrospect, we could have done a better job framing the survey, as responses ranged from time of day, to day of week, to general musings such as “when you have news to announce” or “you’re the experts–you tell us!”

That said, the single most common answer, with 135 votes, was “mornings” or a variation thereof, such as “before noon” or “before 10 AM.”   The second biggest vote getter, with 71 votes, was Tuesdays or a variation, such as “Tues. – Thursday.”

Below are the details, as best we can present them.

When’s the Best Time to Send a Press Release?

Tuesdays–71, or 53%

Mondays –16, or 7 %

Mornings–135, or 63%

10 AM–17, or 8%

As mentioned above, the numbers don’t add up to 215, since many people answered with multiple recommendations such as “about 10 AM, Mon – Thursday” while others answered in unique and difficult-to-quantify ways.    The numbers above are our best reflection of the data. We apologize for the lack of scientific approach here–any market researchers who want to pile on with advice, please email me at monika.maeckle@businesswire.com.

To those who participated, thank you–-and how about helping with our next PR Peeps Poll:  Do You Tweet the Links to Your Press Release?  This poll is back to multiple choice. 

215 respondents via Twitter and Business Wire webinar polls. Poll conducted July 6 – August 2, 2010

11 Responses to Tuesday Mornings the Best Time to Send a Press Release According to PR Peeps Poll

  1. Tuesday Mornings the Best Time to Send a Press Release According to PR Peeps Poll (via BusinessWired – Business Wire Blog) « Meanwhile Back at the Ranch says:

    [...]   by Monika Maeckle, Vice President New Media   Tuesday mornings are the best time to send a press release, according to 215 professional communicators surveyed in our latest PR Peeps poll.   The data reinforces our longstanding advice on the topic.  For decades we've told  clients that the best time to send  a press release  is "early in the day, early in the week."  Of course the general disclaimer "It depends" applies here, as the timing of  a … Read More [...]

  2. [...] Tuesday Mornings the Best Time to Send a Press Release According to PR Peeps Poll [...]

  3. [...] one out to better your company’s public relations? According to BusinessWired, it looks like Tuesday mornings are most [...]

  4. Stephanie says:

    Thanks for sharing your poll results. This is very useful information. I’m curious: Do you recommend “personal” press releases (“Dear NAME…”) or more formal, traditional press releases? I get about 50/50 in my inbox.

    • Monika Maeckle says:

      Hi Stephanie,
      As is often the case when it comes to press releases, the answer is: “it depends.” If you’re simply sending a pitch through email or a social networking site,calling someone by his or her name will be more likely get you noticed.

      If you’re using a wire service or industry standard feed to get your news out, however, it’s probably best to keep it formal and generic. Hope this helps.

  5. [...] presse – un (news)wire comme on dit dans le jargon – auprès de ses clients pour savoir quel était le meilleur moment pour envoyer ce fameux communiqué ? et le verdict est tombé : le meilleur moment est le mardi matin à 10h. Bien entendu [...]

  6. [...] to send out a news release is Tuesday and even better, Tuesday morning.  BusinessWire conducted a survey and got a couple hundred PR folks to respond. Makes sense— a lot of the weekly business [...]

  7. [...] couple of years ago, Business Wire polled 215 communicators to find the best time to send a press release.  The consensus was that Tuesday morning is the best time, though the blog post presenting these [...]

  8. [...] As mentioned above, the numbers don’t add up to 215, since many people answered with multiple recommendations such as “about 10 AM, Mon – Thursday” while others answered in unique and difficult-to-quantify ways.  The numbers above are our best reflection of the data.  We apologize for the lack of scientific approach here–any market researchers who want to pile on with advice, please email me at monika.maeckle@businesswire.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it .  To those who participated, thank you–-and how about helping with our next PR Peeps Poll:  Do You Tweet the Links to Your Press Release?  This poll is back to multiple choice. Business Wire [...]

  9. [...] An informal poll of PR professionals affirms this practice as well. When asked when was the best time to send a press release, 53% said Tuesday was the best day, and 63% said morning was the best time. [...]

  10. Anonymous says:

    […] Many of the top press release distribution sites say it’s best to send press releases “early in the week and… […]

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