A Closer Look at the BRIC Countries: India

July 16, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

BRIC Country FlagsBrazil, Russia, India and China, collectively referred to as the “BRIC” countries, are widely seen as the pistons powering the 21st century global economy.

Previously, we’ve profiled Business Wire’s powerful partnerships in Brazil and Russia, key markets where our unique strategic relationships provide Business Wire members with privileged access to the financial, government, corporate and media sectors. Agencia Estado in Brazil and Interfax in Russia are the most prominent business and financial news services in their respective markets, whose influence extends far beyond the investment industry.

This month’s spotlight is cast on India, whose economic growth in the past quarter-century has been nothing short of explosive. It is clearly a market that is on everyone’s ‘short-list’ in terms of potential  business development opportunities. Creating a brand identity and reaching business decision-makers in India has become a top priority for companies seeking to stake a claim in today’s Southeast Asia gold rush.

Once again, Business Wire has captured the high ground by offering the most comprehensive distribution platform available.

Business Wire India [BWI], a licensed affiliate with offices in New Delhi, Mumbai and Bangalore, has established itself as the country’s leading corporate news service. Many of India’s best-known multinational companies are clients, using BWI for both their domestic and international distribution needs.

Read the rest of this entry »


Editor’s Corner – July Edition: What’s all the Hype about Hyperlinks?

July 16, 2010

With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of your press release, based on their years of experience in the industry.

What’s all the Hype about Hyperlinks?

Direct the Media and Viewers Beyond Your Home Page

Nicole DeJarnatt

BW Denver Editor Nicole DeJarnatt

From financial filings to product updates to new personnel announcements, it’s vital that today’s press release not only encourage your target audience to read your news, but to “click” through your text and go beyond the scope of your company’s home page.

Including a variety of “active” or “clickable” hyperlinks in your press release is an easy and cost-effective way to showcase a particular product and generate traffic to your website. Moreover, it enables your audience to learn more detailed information, keeping them engaged with your company longer, in a fresh and interactive way.

When adding hyperlinks to your press release, consider these tips:

  • Pick relevant, up-to-date links that reference a specific Web page, rather than generic links like your company home page. For example, emphasize your investor relations page, link to the registration site for an upcoming conference, showcase a product and where it can be purchased, or highlight executive bios/photos and personnel quoted within your release.
  • Don’t link your headline. This can actually hurt the searchability of your release on sites like Google.
  • Don’t wait for the boilerplate. Readers often skim the news so include links early on and not just in the “About” section.
  • Don’t repeat links. Mix it up and reference a variety of resources/Web pages.
  • Don’t overdo the blue. Too many links can actually flag your release as spam and make it hard for the reader to focus on what’s important. Business Wire recommends one link per 100 words.
  • Link to interactive multimedia like photos as well as video and audio clips.
  • Optimize and reinforce keywords/phrases with online search engines by hyperlinking them in your press release.
  • Copy/paste embedded hyperlinks whenever possible (i.e., don’t re-key long URLs).
  • Use Business Wire’s Short URL Generator to convert long URLs for use in your release and other marketing communications.
  • No dead links. Double check that all your links are live and working.
  • When uploading your company logo via Business Wire Connect (free), be sure to include the URL/link to your home page so readers are automatically directed there.
  • Gauge your return on investment by reviewing your NewsTrak reports to determine a summary of viewer interaction with your release, including links and click-throughs from referring URLs. Evaluate which keywords/phrases are getting hits and which aren’t, and adjust your media strategy accordingly.

Adding “active” and “clickable” hyperlinks expands the reach of your press release and transforms it from a basic public relations tool into an interactive online portal for media, analysts, investors and consumers. Now click your mouse three times and say…“There’s a better place than the home page.”

For questions about how to embed “active” and “clickable” links within your news release, contact your local Business Wire newsroom.

-Nicole DeJarnatt, Newsroom Editor, Business Wire Denver


Media Relations in the Digital Age Event Recap

July 15, 2010

by Cecile Oreste, Media Relations Specialist, Business Wire DC

Members of the Business Wire/DC team were in attendance at Media Relations in the Digital Age held at the US Navy Memorial & Heritage Center on Wednesday, July 14th.  The event, which was organized by the Professional Development Committee of the PRSA – National Capital Chapter, welcomed four journalists – Ceci Connolly, Nancy Marshall-Genzer, Greg Ip and Jordan Rau – to discuss “how to fearlessly pitch big-league media and get big-time results.”

Ceci Connolly

Ceci Connolly

Ceci Connolly is the national health policy correspondent for the Washington Post.  She has been a staff writer at the Post for over a decade and has covered politics, health care and several major disasters.  Prior to joining the newspaper in 1997, she covered politics for Congressional Quarterly and worked at the Washington bureau of the St. Petersburg Times.

According to Ceci, public relations practitioners need to think strategically about which news organizations they are targeting.  “The more you can be targeted, the more you can be effective,” she said.  Assist reporters by providing factual information with credible sources, understanding deadlines and knowing what beats they cover.

Nancy Marshall-Genzer is a senior reporter for the Washington bureau of Marketplace.  Previously, she worked as a newscaster for NPR and WAMC in Albany, New York, as well as an anchor at Oregon Public Broadcasting.

Nancy reminded the audience that “the early bird gets the worm.”  Send pitches with plenty of lead time and plan events around days when journalists may not be as busy.  Mondays, Fridays and holidays work best.  Marketplace will generally be seeking out stories during these times.

Greg Ip

Greg Ip

Greg Ip is U.S. Economics Editor for The Economist and also contributes to The Economist’s blog Free Exchange.  Before joining The Economist in 2008, he served as chief economics correspondent of the Wall Street Journal and created the paper’s online blog Real Time Economics.

According to Greg, reporters at The Economist are generally looking for experts with deep knowledge about the subjects they are covering.  He suggests inserting your organization into the context of a story.  “Describe why something affects you in a positive or negative way.  Examples are very valuable,” he said.

Jordan Rau

Jordan Rau

Jordan Rau is a reporter for Kaiser Health News.  His KHN stories have been featured in publications such as the Philadelphia Inquirer, as well as news sites including NPR.org and MSNBC.com.  Prior to joining Kaiser Health News, he covered government and health care politics for the Los Angeles Times, Newsday and the Concord Monitor.

When it comes to public relations, Jordan recommends focusing on “people, data and dish.”  Find people who are affected by the issue your organization is concerned about and truly illustrate the story.  Provide quantifiable data which can easily be used in a story.  Finally, don’t be afraid to dish out information about your competitors.  “Some of the most successful people in public relations are the experts in opposition research,” he said.  Pitches that suggest conflict with competitors often get more attention than stories that highlight your organization’s own products, services or success.


Business Wire – Our “Raison D’etre”

July 14, 2010

by Cathy Baron Tamraz, Chairman and Chief Executive Officer, Business Wire

Cathy Baron Tamraz

BW Chairman & CEO Cathy Baron Tamraz

SEC Chairman Mary Schapiro, in prepared remarks to the Society of Corporate Secretaries and Governance Professionals last Friday, stated the SEC is intent on ensuring that all investors have access to a highly complex and technologically sophisticated trading market.

We at Business Wire could not agree more — that’s been OUR intent as well for the past 50 years — to support and enhance full and fair disclosure, via our own patented Internet-based news delivery platform that ensures that material news is available to all market participants in an easily accessible and digestible format.

With all the hoopla about new newswire models, I thought it might be useful to provide some perspective on why we invented our business model and, further, the myriad and increasing benefits we provide to the investor relations and public relations communities.  There are two primary reasons companies use a commercial newswire: DISCLOSURE and DISTRIBUTION.  While the delivery mechanisms have radically transformed (from messenger, to mail, to dictate, to fax, to FM sideband, to satellite, to internet, mobile and more), the goals are everlasting — transparency and eyeballs.

It’s significant to note that Business Wire has been on the bleeding edge of this technological change.  In fact, most of the newswire technology changes these past 50 years have been driven by our company (via our proprietary internet patents and many other firsts in the industry). Having been born in the SF Bay Area, we live and breathe innovation and technology; it’s simply what we do and how we view our business model — everchanging and everlasting.

THE MANTRA:

Companies use Business Wire to both satisfy their regulatory requirements AND get the word out quickly and simultaneously to all market participants.  When you use Business Wire, you are assured of satisfying disclosure and getting the broadest distribution possible via our proprietary, secure network.  The benefit of ubiquitous distribution is that anyone interested has the opportunity to: buy a product, buy/sell a stock, attend an event, analyze a company, report on a story, blog, tweet, etc.

When your news is on Business Wire, everyone can access it via their choice of platform — and, most importantly, rely on the veracity of the information.

And therein lies the power of our brand — TRUST.

AT THE CORE:

Disclosure:

Material news is clearly a company’s most important news; simple logic suggests that it deserves the broadest possible distribution, maximum visibility, an authoritative, credible editorial environment and a permanent, easily accessible archive for future reference.  Business Wire has always been a convenient, effective and cost-efficient way to accomplish each of these critical objectives.

Business Wire is also a strong proponent of the spirit and intent of the SEC’s Regulation FD: full and fair disclosure means that all market participants have simultaneous and real-time access to corporate news that may influence their investment decisions.  The integrity of our financial marketplace is predicated on the principle of fairness and transparency; and that’s our sweet spot.

Business Wire’s proprietary NX platform (awarded U.S. and Canadian patents, and patent-pending in Europe) provides for equal access by institutional and individual investors.  We have been sanctioned as a recognized regulatory disclosure service in multiple international jurisdictions; as such our network security, redundant technical systems and operational procedures are audited annually by the world’s leading accounting firms to confirm Business Wire’s strict and continued compliance with rigorous approval criteria.  Simply put, it’s the best system out there — and built in-house, too.

With nearly 200 editors in 21 newsrooms worldwide, we authenticate and validate our members, vet copy for accuracy and legitimacy and catch countless client errors.  The coding, keywords and meta-tagging (XHTML) that we add to each release are critically important in how copy is processed by advanced search engines, enterprise IT systems, algo-traders and databases. While much of this behind-the-scenes process is invisible to issuers and investors, it is absolutely critical to the proper parsing and distribution of information given today’s highly intricate IT network architecture.

Lastly, we won’t outsource disclosure.  It’s way too complex to leave to someone else or put on auto-pilot.

Distribution:

The other major reason clients use a newswire is distribution; there is no better way to get your message out than Business Wire.  We have the most expansive global reach in the industry, capitalizing on strategic relationships with scores of national and international news agencies, major web portals, aggregators and, of course, our own robust and highly viewed website.

Most recently, we’ve leveraged our reach to include the mobile apps of many of our news agency partners, including Agence France-Presse, Associated Press, Canwest and more.  Business Wire provides anywhere, anytime, up-to-the-minute access in multiple languages via a choice of mobile platforms.  This is just another example of how we have embraced the latest technologies to address the shifting work habits of the on-the-go professional and retail investor — and to make information easily available to all market participants.

Business Wire has also integrated social media and search engine optimization into every distribution, exponentially heightening the online profile of each release.  Our advanced metrics provide clients with valuable statistical usage data and online posting reports.  Yes, it really is all about pickup; the more eyeballs, the more pickup — which is the start of the engagement process.  In our business, less is definitely not more.

We live by the Warren Buffett quote: Price is what you pay, value is what you get.  Our mantra is to continually increase the value we provide for our members.  As we approach our 50th anniversary, our motivation and commitment is to continue to be the best that we can be.  Our passion is to be the industry’s technology leader, and to offer the most innovative and enterprising products and services.  And we are equally passionate about our clients, who have trusted us with their important news for nearly a half-century.  Our goal is to continue to exceed their expectations.

While Business Wire has continuously evolved with bleeding edge technology, the technology exists to build upon our core business principles: to always provide the gold standard in disclosure and global news dissemination.

Stay tuned……the best is yet to come.


White Paper on The State of the Press Release Offers Tips for Maximizing their Success

July 13, 2010

 

by Monika Maeckle, Vice President, New Media

As  a company that makes its living from press releases, we don’t pretend to be objective about their relevance and importance.  That said, we are REALLY TIRED of inflammatory and inaccurate headlines pronouncing the press release dead.   To paraphrase Mark Twain, rumors of (its) death have been greatly exaggerated.

We’re not alone in our view that the press release is alive and well.  And the data backs us up.

Here’s some facts from our recent white paper on the subject:

  • Just at Business Wire, we issue an average 1,000 press releases each work day (not that many on Saturdays and Sundays).
  • One study suggests 1.7 BILLION press releases are sent out via email each year.  That doesn’t include the millions sent on paid and unpaid services like Business Wire.
  • A decade ago, a press release would sit at the altar of journalists, hoping to be “picked up,” rewritten and published.  Today, it’s likely to skip gatekeepers altogether and jump straight to the screens of consumers. 
  • A recent survey suggested 92% of journalists get their ideas from press releases.

For more info and insights on the State of the Press Release, and tips on how to maximize their success, please check out our White Paper:  The State of the Press Release.   We invite you back here to share your comments. 

We look forward to hearing from you.

 


XBRL Update: July 2010

July 12, 2010

On July 8th, the SEC deployed updates to its official XBRL rendering engine (“Viewer” and “Previewer”) to address rendering issues for footnotes tagged at a detailed level. Below, learn more about this development.

Q2 2010 is the first quarter many Large Accelerated filers will begin filing footnotes tagged at a detailed level along with their face financial statements.  Unfortunately, preliminary rendering results with the old Viewer were not very promising. For example, our testing showed the following rendering errors for information tagged at the detailed level (to name a few):

  • Certain segment reporting information and dimension members did not render
  • Notes tagged at a detailed level with the words “Cash” or “Equity” in the group title did not render
  • Unrelated monetary elements, abstracts, data and time periods rendered repeatedly in multiple different notes, which lead to misleading information and made reviewing virtually impossible
  • Decimals and currencies did not render appropriately

To facilitate the first wave of XBRL filings with detailed level information, the SEC enhanced its rendering engine to eliminate certain rendering errors and issues.

What does this mean to my company?
The SEC’s enhanced Viewer fixes many “bugs” and minor rendering issues for both year one and year two requirements. Significant fixes primarily relate to:

  • Improved handling of mixed data types (units and decimals) within the same report.  The Viewer can now display different units of measure in each group
  • Updates to level iv detail tagged rendering to ensure complete display of all tagged data and improved rendering of column headings
  • Allows for the display of currency symbols to ensure currency symbols are not displayed in the rendering for non-monetary amounts
  • Improvements made to display non U.S. Dollar and other symbols
  • Enhancements to Statement of Stockholders’ Equity rendering and detailed reports to eliminate duplicated ending balances

However, one issue that is not fixed relates to the 2009 Commitments and Contingencies element.  Accordingly, we will continue to use the SEC prescribed workaround for this line item, where applicable.  Business Wire is already updating the source code on our rendering tool and we expect to have it running with the enhancements shortly.

Finally, please keep in mind that although the SEC’s Viewer has been updated, differences between the HTML and XBRL filings will continue to exist.  Potential rendering differences expected for Level iv detailed tagging include:

  • Labels in the same group may not exactly match the expected footnote labels
  • Narratives and tables may be combined or split up to improve rendering and review

Business Wire is more than happy to review with you rendering changes and differences that apply specifically to your filing.

Have any XBRL questions or concerns?  Simply contact us at XBRL@BusinessWire.com.


PR Peeps Poll: What’s Your Biggest Digital Pet Peeve? Almost 40% said “All of the Above”

July 8, 2010

 

by Monika Maeckle, Vice President, New Media 

When it comes to online manners,  we’re an increasingly rowdy bunch.   That’s the takeaway from this month’s PR Peeps Poll, which asked professional communicators to weigh in on their biggest digital pet peeve.  

Top vote-getter?  Almost 40% said  “all of the above.”  Details, below.

 

PR Peeps Poll  What’s your biggest digital pet peeve?

57, or 24%–Inappropriate cellphone use

40, or 17%–Blue Tooth user who makes us think he’s talking to us

14, or 6%–Profanity and crassness in new media settings

32, or 14%–Texting while I’m presenting

91, or 39%–All of the above.

Six PR Peeps couldn’t resist adding their own digital don’ts–from bad grammar in emails and loud talkers to ALL CAPS MESSAGES (are you annoyed yet?) and the “complete lack of civility as we knew it.”

The poll coincided with our “Etiquette in the Digital Age” webinar presented by the ever proper Anna Post of the Emily Post Institute.    Apparently PR people are right in line with mass America, as Anna cited a survey that states 69% of Americans feel we are more rude  today than we were several decades ago.  Check out the video recap if you’re interested.   Please.

To those who participated, thank you–-and how about helping with our next PR Peeps Poll:  When’s the best time to send a press release?  Please let us know. 

234 respondents via Twitter and Business Wire webinar polls. Poll conducted June 1 – July 5, 2010


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