White Paper on The State of the Press Release Offers Tips for Maximizing their Success

 

by Monika Maeckle, Vice President, New Media

As  a company that makes its living from press releases, we don’t pretend to be objective about their relevance and importance.  That said, we are REALLY TIRED of inflammatory and inaccurate headlines pronouncing the press release dead.   To paraphrase Mark Twain, rumors of (its) death have been greatly exaggerated.

We’re not alone in our view that the press release is alive and well.  And the data backs us up.

Here’s some facts from our recent white paper on the subject:

  • Just at Business Wire, we issue an average 1,000 press releases each work day (not that many on Saturdays and Sundays).
  • One study suggests 1.7 BILLION press releases are sent out via email each year.  That doesn’t include the millions sent on paid and unpaid services like Business Wire.
  • A decade ago, a press release would sit at the altar of journalists, hoping to be “picked up,” rewritten and published.  Today, it’s likely to skip gatekeepers altogether and jump straight to the screens of consumers. 
  • A recent survey suggested 92% of journalists get their ideas from press releases.

For more info and insights on the State of the Press Release, and tips on how to maximize their success, please check out our White Paper:  The State of the Press Release.   We invite you back here to share your comments. 

We look forward to hearing from you.

 

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