Want Your Release to Fit In? Use These Words!

June 30, 2010

– by Phil Dennison, Senior Marketing Specialist

About a year ago,  we wrote about gobbledygook phrases — words that are used over and over in press releases and other marketing materials, but serve little purpose other than cluttering up your news. We included a link to the HubSpot Gobbledygook Grader, developed by David Meerman Scott, where you could evaluate your own copy for that kind of language.

A year later, Adam Sherk has taken a new look at overused buzzwords in press releases. Sherk developed a list of 75 phrases, then searched the PRWeb archive using Google to see how frequently those phrases were used.

I thought it would be interesting, since Sherk limited his search to the PRWeb site, to see how often those phrases have appeared in Business Wire press releases over the last year. Below is a list of Sherk’s top ten most-used phrases, ranked by their frequency in Business Wire releases, and compared with the ranking in PRWeb releases.

Rank               Buzzword          Mentions on Business Wire       PRWeb rank
1                  leading            168,000                           2
2                  best*              102,000                           3
3                  leader              96,400                           1
4                  largest             21,900                           6
5                  innovative          75,900                           7
6                  unique              65,400                           4
7                  solution            56,500                           5
8                  exclusive           25,600                          10
9                  award winning       24,200                           9
10                 innovator              866                           8
*Note: My search excluded the phrase "Best Buy," as Best Buy is a Business Wire user and would have skewed the results.

Interestingly, the top three buzzwords were the same, just ranked in a different order. In fact, all of the top ten were pretty consistent, with the exception of “innovator,” which does not seem to be a word favored by Business Wire users. At least not in the last twelve months.

Since these words are so unlikely to add any value in describing your own company, service and products, one wonders why they’re used so often. Certainly, they’re unlikely to be the terms that consumers or reporters use to try to find your news online. Rather than continue to clutter your press releases with these kinds of phrases, you’re better off concentrating on using the proper keywords to improve your search results.


Business Wire & Bulldog Reporter Ring the Opening Bell at NASDAQ Today

June 25, 2010

Business Wire Bulldog Reporter Ringing NASDAQ Opening Bell

Business Wire was among the representatives for Bulldog Reporter’s Media Relations Summit, which rang the NASDAQ Stock Market Opening Bell today. Sarah Shepard, Regional Manager for Business Wire New York (third from left), was on hand with Fay Shapiro, Senior Vice President and Group Publisher of Bulldog Reporter, to celebrate with other Summit partners. Business Wire is an anchor sponsor for the one-day Summit, which will be next Monday, June 28 at the CUNY Graduate Center in New York as well as online as a virtual conference.

Business Wire Bulldog Reporter Ring NASDAQ Opening Bell

For more information about the Summit, visit http://www.infocomgroup.net/mrs2010. Come by and see us on-site at the conference or at Virtual Booth #8!


Getting into Google News: All Things Press Release Podcast

June 25, 2010

Getting your press release into Google News is a priority for those who issue press releases.  While we go to great lengths behind the scenes to ensure that happens, the structure of your press release also plays a huge role.

In this edition of the All Things Press Release podcast, our EON Product Manager Joseph Miller provides simple tips and tricks for improving your Google News performance.

Please take a listen and let us know what you think.


If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast? Please let us know. Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010

 

by Monika Maeckle, Vice President New Media

A well-written press release, a heartfelt story, and a timely news hook  landed self-published author Jodi Bean on the Dr. Phil Show to promote her book and her cause.   How much did it cost?  Only $300.

Bean, of Alpine, Utah,  issued a press release on Business Wire’s Utah circuit on April 14  about her challenges raising a difficult adopted child from Belarus.   The story was especially compelling in the wake of the media furor over a Nashville mom who was vilified for sending her troubled adopted son back to Russia six months after his arrival because of violent behavior and psychological problems.

With help from online PR pro Janet Thaeler, Bean’s press release resulted in an April 30 story on the front page of the Salt Lake Tribune with the headline “Preventing failed adoptions: Prospective parents need more info on childhood trauma.”   Bean’s book, Love Lessons and her Finding Hope Foundation,  were founded specifically to address those needs.

Shortly after the front page placement, and following an email follow-up, the Dr. Phil Show called.  By June 10 Jodi Bean was being interviewed on national television. 

” The important thing was to link to the book, her other appearances and to her foundation. These built trust and gave her credibility,” says Thaeler, author of the book I Need a Killer Press Release, Now What??.   Thaeler inserted useful, relevant links throughout the press release.  She also detailed the press release case study in a recent blogpost.

Apart from great media placements, Bean relayed that she went from selling two-three books a week, to two-three books a day. 

“It was my first press release and it was really successful,” says Bean.  “I’m going to do another one.”  

We’re glad to hear it.   Do you have an impressive press release case study that involves Business Wire services? Email monika.maeckle@businesswire.com


Marketing to Latinas: LatinVision Conference Recap

June 22, 2010

– by Nikelle Feimster, Media Relations Specialist, Business Wire/New York

Nikelle Feimster

On Thursday, June 10th, I had the privilege of attending LatinVision Media’s Latinas Conference.  The panelists, made up of industry leaders, marketing experts and media executives, presented interesting stats about this evolving demographic and gave strategies on how marketers can effectively target this viable consumer segment.

During the conference, I learned a lot about today’s Latina – who she is, how she thinks, and her importance in the Latino market.  Leylha Ahuile, Mintel‘s senior analyst of multicultural reports, revealed in her presentation about Latina women in the U.S. that most Latinas are not traditional mothers with two kids.

U.S.-born Latino women are younger and more affluent than ever before and they represent more than 20% of all women in the U.S.  They’re advanced in education. In fact, Latinas are attending college at a higher rate than their male counterparts. They are predominantly English speaking, 100% bicultural and they’re spending more and more time on social networking sites than the general market.

According to Leylha, when it comes to media consumption, Latinas consume print media in both English and Spanish, but there is an increase in preference for English. One-third of Latinas watch English language TV and a majority consume radio in Spanish.

On the topic of digital and Social Media, Paul Lima of Lima Consulting says that Latinas are spending more time on social networking sites than non-Latinas . . . so why not use social media to engage? They love to share their experiences with family and friends, and they like to comment and share ideas on products. Bottom line, Paul says that brands that engage Latinas do well and prosper. It’s important to connect with them and understand who they really are in order to be relevant: “If you understand your business objective within your site, you will win.”

Business Wire can help brand leaders actively engage with Latino customers. By utilizing our LatinoWire product line, companies can bolster their print and Web marketing campaigns. With LatinoWire, your press release reaches the leading Spanish-language news and information outlets throughout the U.S., including more than 1,200 Hispanic print and broadcast media outlets.

LatinVision is a New York-based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives. Business Wire is a sponsor of LatinVision Media’s Marketing to Latinos Conferences. To learn more about the LatinVision Media 2010 Conferences Series visit www.latinvision.com/marketing .



Reminder: Business Wire Florida Event on Video Tomorrow

June 21, 2010

South Florida-area PR & IR pros, don’t forget about the free Business Wire Florida event tomorrow, “Adding Video to Maximize Your Reach, Exposure & Pick-Up.” Speakers will include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for WPBF-TV. The panel will discuss the power of video & the benefits of including a visual element to your press releases.

View a video invitation for this event here:

Tuesday, June 22 at 11:30 a.m. ET
JM Family Enterprises, Inc.
111 Jim Moran Blvd., Deerfield Beach, FL 33442
Please RSVP to Claudia Perez-Bonilla at 954-474-8833 or email claudia.perez@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Business Wire Charlotte Hosts Experts on Using Video

June 21, 2010
– by Angela Hayworth, Client Services Representative, Business Wire/Charlotte

Business Wire/Charlotte recently hosted back-to-back events in Durham and Charlotte, NC entitled Adding Video to Maximize Your Reach, Exposure & Pick-Up.

These events, held on June 16th and June 17th, provided a forum for PR professionals to learn not only why video (and multimedia in general) is important to include in a company’s PR strategy, but also tips on how to make a video effective.

The panel of speakers for the Durham event on June 16th included:

L-R: Valerie Aguirre, Scott Sharpe, Rachel Toole

The panel of speakers for the Charlotte event on June 17th included:
  • Joe Carleo, Owner, Advanced Media and Language Services
  • Jason Silverstein, VP Product Development, ACBJ/Bizjournals.com
  • Rachel Toole, Sales & Marketing Manager, MEDIAmobz

L-R: Jason Silverstein, Rachel Toole, Joe Carleo

Read the rest of this entry »

Great Free Keyword Tools For Your Press Releases

June 18, 2010


In this edition of SEO Tip Jar I want to show you some free keyword tools that can start using today to supplement your press release and online content creation efforts.  Keyword tools are an excellent resource to help you optimize for search, generate new ideas, gauge the relative popularity of different keywords among searchers or even just learn some new words.   I’ve divided this post into two sections:

Keyword Generation Tools which give you ideas and statistics based on keywords you input

Quirky Keyword Tools which might seem a little out there at first but can help you look at related words in different ways and maybe even give you a few ideas.

Without further ado, let’s dig in to the tools!

Keyword Generation Tools

Wordtracker’s Free Keyword Suggestion Tool is the granddaddy of online keyword tools.  Wordtracker was started way back in 1997 and uses a database of search terms culled from popular “metacrawlers” Dogpile and Metacrawler to supplement its keyword suggestion engine with data on search volume.

Wordtracker’s tool is designed to give you keyword ideas and usage is simple.  Just enter a keyword and click the button.  You’ll receive the top 100 related keywords in order of search volume.

It’s worth noting that since search frequency data is not provided directly by Google, Yahoo or Bing you should probably look at the numbers to gauge relative popularity rather than a precise estimate of the traffic you may be competing for.

If you are a data geek and want even more numbers surrounding these results, you can also try SEOBook’s free keyword tool (registration required) which borrows suggestions from Wordtracker. If you want even more results you’ll need to subscribe to their paid plan which is $59 per month.

Wordstream’s Free Keyword tool is a relative newcomer but provides a bit more features than Wordtracker.  First off, Wordstream lets you put in more than one keyword at once.  This lets you more easily gauge popularity of different terms.  Second, and most importantly, Wordstream will provide you with a full list of matching keywords via e-mail rather than limiting results to the first 100.

Another difference between the two services is that Wordstream keywords are ranked with relative frequency rather than hard numbers, although this might actually make it easier for people to put all the keywords you generate in context.

They also assert that their keyword tools draw from the widest dataset, although the results returned seemed quite similar to Wordtracker in my limited tests.

Wordstream has another tool called the Keyword Niche Finder that aims to give you segmented result sets for niche keywords based a single keyword that you enter. enter.

Since the groups generated are likely to be seen as similar by search engines as well as news consumers I can see this tool being very useful for conceiving and building topic themes for, say, a related series of press releases, marketing messages and social media topics working in conjunction.

Google’s AdWords Keyword Tool is a favorite of many wordsmiths since it pulls recommendations and data directly from Google.  As the name suggests, this tool is designed to help Google AdWords advertisers and tends to show you very broad keywords with the most search activity by default (top recommendations for my keywords make sushi and learn Japanese were sushi making and Japanese sushi).  These recommendations and data provided can be useful for anyone crafting online content if you’re willing to mine through the results.

Here’s a tip to find more targeted keywords with the AdWords tool: sort by Global Monthly Searches from low to high and work your way up the list until you find a sweet spot of targeted keywords with significant traffic.  You could also supplement your research with Google Trends for even more data.

Quirky Keyword Tools

Sometimes you just need to take a more different look at things.  The following tools can help you spot trends and relationships among all the words floating around the web.

SEOMoz’s Popular Searches tool simply displays popular searches and topics from Google, Yahoo, Technorati, Amazon, eBay and elsewhere.  All of this data is available scattered around the web, but it’s great to have it in one place.  You can also search the archives to see what’s been popular as far back as 2007.

If you are looking for a hook to a hot topic, SEOMoz’s tool can be a great place to go and get a feel for what’s hot across the Internet.

Quintura is designed as a visual search engine aid.  The site shows related keywords in a tag cloud style design when you perform a search.  Each keyword is clickable and leads you on a web search, making it both a helpful general research tool and keyword visualizer.

VisualThesaurus is not entirely free, but you can perform a few searches before the app starts asking for your credit card information.   Among visual tools I’ve looked at, the clean display and comprehensive depth of word trees presented by VisualThesaurus really make it stand out.  My searches for common words like make produced vast trees of related words and terms.

Last but not least is Soovle.  This tool grabs the search auto-complete results from various popular websites and displays them all in one place.  As opposed to the Popular Searches tool, which tells you what’s hot now, Soovle can be a novel way to find out what searches related to the keyword you enter are the most popular in the long term among many searchers.

Do you have any experience using these or other keyword tools?  Did I miss any great ones?  Please let me know by commenting below or sending a message to @EONpr on Twitter.


Congratulations to Our Netbook Giveaway Winners!

June 16, 2010

June is always a big month for our industry & Business Wire is fresh from the floors of some of the most important PR & IR conferences of the year. At the shows this year, we discussed our two new products, NewsHQ online newsrooms & InvestorHQ online investor centers, and gave away netbook computers at the NIRI 2010 Annual Conference in San Diego, the IABC 2010 World Conference in Toronto and the CIRI 2010 Annual IR Conference in Ottawa. Congratulations to our winners:

NIRI 2010:
Angela Steinway, Integra Lifesciences
Plainsboro, NJ

IABC 2010:
Lynne Heasman, Quit Group
Wellington, New Zealand

CIRI 2010:
Dmitry Kushnir, Agnico-Eagle Mines
Toronto, Canada

Congrats, all! Conference Month isn’t quite over for us yet…if you’re attending Bulldog Reporter’s Media Relations Summit on site in New York or online on June 28, we’ll see you there!


Business Wire White Papers Now Available

June 15, 2010

- by Phil Dennison, Senior Marketing Specialist

Recently, Business Wire launched a series of white papers on a variety of public relations- and investor relations-related topics. The first two in the series are now available:  Engaging Global Audiences – Public Relations and Bridging Borders by Neil Hershberg (Senior Vice President, Global Media) and The State of XBRL – Rules, Regulations and Best Practices by Michael Becker (Senior Vice President, Financial Product Strategy).

To download these valuable information pieces, visit http://GloMoSoMe.BusinessWire.com.


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