Want Your Release to Fit In? Use These Words!

June 30, 2010

– by Phil Dennison, Senior Marketing Specialist

About a year ago,  we wrote about gobbledygook phrases — words that are used over and over in press releases and other marketing materials, but serve little purpose other than cluttering up your news. We included a link to the HubSpot Gobbledygook Grader, developed by David Meerman Scott, where you could evaluate your own copy for that kind of language.

A year later, Adam Sherk has taken a new look at overused buzzwords in press releases. Sherk developed a list of 75 phrases, then searched the PRWeb archive using Google to see how frequently those phrases were used.

I thought it would be interesting, since Sherk limited his search to the PRWeb site, to see how often those phrases have appeared in Business Wire press releases over the last year. Below is a list of Sherk’s top ten most-used phrases, ranked by their frequency in Business Wire releases, and compared with the ranking in PRWeb releases.

Rank               Buzzword          Mentions on Business Wire       PRWeb rank
1                  leading            168,000                           2
2                  best*              102,000                           3
3                  leader              96,400                           1
4                  largest             21,900                           6
5                  innovative          75,900                           7
6                  unique              65,400                           4
7                  solution            56,500                           5
8                  exclusive           25,600                          10
9                  award winning       24,200                           9
10                 innovator              866                           8
*Note: My search excluded the phrase "Best Buy," as Best Buy is a Business Wire user and would have skewed the results.

Interestingly, the top three buzzwords were the same, just ranked in a different order. In fact, all of the top ten were pretty consistent, with the exception of “innovator,” which does not seem to be a word favored by Business Wire users. At least not in the last twelve months.

Since these words are so unlikely to add any value in describing your own company, service and products, one wonders why they’re used so often. Certainly, they’re unlikely to be the terms that consumers or reporters use to try to find your news online. Rather than continue to clutter your press releases with these kinds of phrases, you’re better off concentrating on using the proper keywords to improve your search results.


Business Wire & Bulldog Reporter Ring the Opening Bell at NASDAQ Today

June 25, 2010

Business Wire Bulldog Reporter Ringing NASDAQ Opening Bell

Business Wire was among the representatives for Bulldog Reporter’s Media Relations Summit, which rang the NASDAQ Stock Market Opening Bell today. Sarah Shepard, Regional Manager for Business Wire New York (third from left), was on hand with Fay Shapiro, Senior Vice President and Group Publisher of Bulldog Reporter, to celebrate with other Summit partners. Business Wire is an anchor sponsor for the one-day Summit, which will be next Monday, June 28 at the CUNY Graduate Center in New York as well as online as a virtual conference.

Business Wire Bulldog Reporter Ring NASDAQ Opening Bell

For more information about the Summit, visit http://www.infocomgroup.net/mrs2010. Come by and see us on-site at the conference or at Virtual Booth #8!


Getting into Google News: All Things Press Release Podcast

June 25, 2010

Getting your press release into Google News is a priority for those who issue press releases.  While we go to great lengths behind the scenes to ensure that happens, the structure of your press release also plays a huge role.

In this edition of the All Things Press Release podcast, our EON Product Manager Joseph Miller provides simple tips and tricks for improving your Google News performance.

Please take a listen and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast? Please let us know. Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010

 

by Monika Maeckle, Vice President New Media

A well-written press release, a heartfelt story, and a timely news hook  landed self-published author Jodi Bean on the Dr. Phil Show to promote her book and her cause.   How much did it cost?  Only $300.

Bean, of Alpine, Utah,  issued a press release on Business Wire’s Utah circuit on April 14  about her challenges raising a difficult adopted child from Belarus.   The story was especially compelling in the wake of the media furor over a Nashville mom who was vilified for sending her troubled adopted son back to Russia six months after his arrival because of violent behavior and psychological problems.

With help from online PR pro Janet Thaeler, Bean’s press release resulted in an April 30 story on the front page of the Salt Lake Tribune with the headline “Preventing failed adoptions: Prospective parents need more info on childhood trauma.”   Bean’s book, Love Lessons and her Finding Hope Foundation,  were founded specifically to address those needs.

Shortly after the front page placement, and following an email follow-up, the Dr. Phil Show called.  By June 10 Jodi Bean was being interviewed on national television. 

” The important thing was to link to the book, her other appearances and to her foundation. These built trust and gave her credibility,” says Thaeler, author of the book I Need a Killer Press Release, Now What??.   Thaeler inserted useful, relevant links throughout the press release.  She also detailed the press release case study in a recent blogpost.

Apart from great media placements, Bean relayed that she went from selling two-three books a week, to two-three books a day. 

“It was my first press release and it was really successful,” says Bean.  “I’m going to do another one.”  

We’re glad to hear it.   Do you have an impressive press release case study that involves Business Wire services? Email monika.maeckle@businesswire.com


Marketing to Latinas: LatinVision Conference Recap

June 22, 2010

– by Nikelle Feimster, Media Relations Specialist, Business Wire/New York

Nikelle Feimster

On Thursday, June 10th, I had the privilege of attending LatinVision Media’s Latinas Conference.  The panelists, made up of industry leaders, marketing experts and media executives, presented interesting stats about this evolving demographic and gave strategies on how marketers can effectively target this viable consumer segment.

During the conference, I learned a lot about today’s Latina – who she is, how she thinks, and her importance in the Latino market.  Leylha Ahuile, Mintel‘s senior analyst of multicultural reports, revealed in her presentation about Latina women in the U.S. that most Latinas are not traditional mothers with two kids.

U.S.-born Latino women are younger and more affluent than ever before and they represent more than 20% of all women in the U.S.  They’re advanced in education. In fact, Latinas are attending college at a higher rate than their male counterparts. They are predominantly English speaking, 100% bicultural and they’re spending more and more time on social networking sites than the general market.

According to Leylha, when it comes to media consumption, Latinas consume print media in both English and Spanish, but there is an increase in preference for English. One-third of Latinas watch English language TV and a majority consume radio in Spanish.

On the topic of digital and Social Media, Paul Lima of Lima Consulting says that Latinas are spending more time on social networking sites than non-Latinas . . . so why not use social media to engage? They love to share their experiences with family and friends, and they like to comment and share ideas on products. Bottom line, Paul says that brands that engage Latinas do well and prosper. It’s important to connect with them and understand who they really are in order to be relevant: “If you understand your business objective within your site, you will win.”

Business Wire can help brand leaders actively engage with Latino customers. By utilizing our LatinoWire product line, companies can bolster their print and Web marketing campaigns. With LatinoWire, your press release reaches the leading Spanish-language news and information outlets throughout the U.S., including more than 1,200 Hispanic print and broadcast media outlets.

LatinVision is a New York-based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives. Business Wire is a sponsor of LatinVision Media’s Marketing to Latinos Conferences. To learn more about the LatinVision Media 2010 Conferences Series visit www.latinvision.com/marketing .



Reminder: Business Wire Florida Event on Video Tomorrow

June 21, 2010

South Florida-area PR & IR pros, don’t forget about the free Business Wire Florida event tomorrow, “Adding Video to Maximize Your Reach, Exposure & Pick-Up.” Speakers will include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for WPBF-TV. The panel will discuss the power of video & the benefits of including a visual element to your press releases.

View a video invitation for this event here:

Tuesday, June 22 at 11:30 a.m. ET
JM Family Enterprises, Inc.
111 Jim Moran Blvd., Deerfield Beach, FL 33442
Please RSVP to Claudia Perez-Bonilla at 954-474-8833 or email claudia.perez@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Business Wire Charlotte Hosts Experts on Using Video

June 21, 2010
– by Angela Hayworth, Client Services Representative, Business Wire/Charlotte

Business Wire/Charlotte recently hosted back-to-back events in Durham and Charlotte, NC entitled Adding Video to Maximize Your Reach, Exposure & Pick-Up.

These events, held on June 16th and June 17th, provided a forum for PR professionals to learn not only why video (and multimedia in general) is important to include in a company’s PR strategy, but also tips on how to make a video effective.

The panel of speakers for the Durham event on June 16th included:

L-R: Valerie Aguirre, Scott Sharpe, Rachel Toole

The panel of speakers for the Charlotte event on June 17th included:
  • Joe Carleo, Owner, Advanced Media and Language Services
  • Jason Silverstein, VP Product Development, ACBJ/Bizjournals.com
  • Rachel Toole, Sales & Marketing Manager, MEDIAmobz

L-R: Jason Silverstein, Rachel Toole, Joe Carleo

Read the rest of this entry »

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