Ben Plomion heads up SEM Valet, a Search Engine Marketing firm that builds pay-per-click (PPC) campaigns for its clients, so he’s a guy you can trust to know his stuff. Following a recent meeting, Ben took a look at EON: Enhanced Online News for its possible value in building backlinks to clients’ websites and being part of an online marketing or PR campaign. Take a look at Ben’s thoughts and let him — and us! — know about your successes with EON.
Christine Kent gives some great examples of short but intriguing subject lines from e-mail pitches in “E-mail subject lines in 8 words or less,” an item in Ragan’s PR Daily.
Says Kent, “Given the attention spans of your media targets (right up there with gnats), and the tidal waves of e-mail that come flooding into reporter mailboxes, the onus is on you to be brief and clever.”
Click through to see the interesting, snappy, funny pitches your peers in PR are coming up with. Who could resist a line like “Colorado: Help bring a cow into the world” (crafted by Praco PR for the Colorado Tourism Office)?
This 90-minute event, co-moderated by Bernadette Morris, President and CEO of Black PR Wire; and Raschanda Hall, Global Media Relations Manager for Business Wire, highlighted the communications and targeting strategies of professionals at three different types of organizations:
- The Corporate View: Racquel White, Communications Director, The Coca-Cola Company Eurasia and Africa Group
- The Small Business/Agency View: David Rudd, Vice President, The Axis Agency
- The Government View: Althea Harris, Esq., Assistant District Director for Marketing and Outreach, Area 1, U.S. Small Business Administration
After an introduction in which reasons to target minority markets worldwide were discussed, each speaker discussed his or her own programs and successes in outreach and communications.
Among the highlights:
- Coca-Cola takes a local approach to most of its campaigns, and encourages its consumers to engage with the brand or their own communities and talents via contests, challenges and other approaches.
- The Axis Agency, a multicultural PR firm, recently completed a successful campaign for Disney Interactive Studios by using a multi-channel strategy developed over several months.
- The Small Business Agency works with cities, chambers of commerce and other organizations to help leverage local expertise for their programs. A recent partnership with the City of Miami resulted in a 350% increase in loans to underserved communities over five years.
For in-depth details on these and other strategies discussed by the panelists, please listen to the archived webinar (you will need Windows Media Player 9 or higher); and follow the #bwevents hashtag on Twitter to keep up with future Business Wire events.
Great press releases start with great headlines. More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your reach in search engines.
In this edition of the All Things Press Release podcast, our EON Product Manager Joseph Miller gives us some strategies and tips we can apply to get the most out of our headlines out there in the wild world of SEO.
Please take a listen and let us know what you think.
Courtesy of a link from my former colleague Les Blatt comes this list, by Andy Beaupre at Ragan.com, of “Words and phrases that have outlived their PR usefulness.” But it’s not just the words that Beaupre takes issue with in some cases; it’s the practices to which they’re attached, including printed press kits and news embargoes. He’s getting some lively discussion in the comments, including a couple of people sticking up for the continued usefulness of news releases (or press releases), much to our delight here at Business Wire. It’s good reading, though, for PR people to think about what they are and aren’t doing right.