Getting the Most Out of Your Headlines: All Things Press Release Podcast

March 4, 2010

Great press releases start with great headlines.  More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your  reach in search engines.

In this edition of  the  All Things Press Release podcast, our EON Product Manager Joseph Miller gives us some strategies and tips we can apply to get the most out of our headlines out there in the wild world of SEO.

Please take a listen and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?   Please let us know. Email or connect with us on Twitter at

A Press Release By Any Other Name Would Be As Useful

March 2, 2010

Courtesy of a link from my former colleague Les Blatt comes this list, by Andy Beaupre at, of “Words and phrases that have outlived their PR usefulness.”  But it’s not just the words that Beaupre takes issue with in some cases; it’s the practices to which they’re attached, including printed press kits and news embargoes.  He’s getting some lively discussion in the comments, including a couple of people sticking up for the continued usefulness of news releases (or press releases), much to our delight here at Business Wire.  It’s good reading, though, for PR people to think about what they are and aren’t doing right.

Pew Survey: Multi-platform Approach Calls for News That’s Portable, Personal, Participatory

March 1, 2010

It’s the multi-platform approach.

In an enlightening survey rich with statistics, the Pew Internet and American Life Project announced the results of their “Understanding the Participatory News Consumer” study today.   Among the fascinating stats culled from the telephone survey of 2,259 adults 18 or older is the fact that almost half (46%) said they get their news from four – six news platforms each day.

Only 7% said they rely on a single source for news.

In addition, 33% of Americans access news from their cell phones, a statistic that jives exactly with our recent (and admittedly less comprehensive) PR Peeps poll that showed 30% of 297 polled use their mobile devices to monitor news and press releases “all the time.”

“In this new multi-platform media environment,” say Pew survey authors, “people’s relationship to news is becoming portable, personalized and participatory.”  They then cite the following metrics:

  • Portable: 33% of cell phone owners now access news on their cell phones. 
  • Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them
  • Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via posting on social media sites like Facebook or Twitter. 

The lesson for PR practitioners? Don’t rely on any one platform to get your news found, seen and shared. 

We’re feeling pretty timely around here, having rolled our mobile and social platforms into ALL Business Wire English language distributions in 2010.  For details, contact your local Business Wire office.


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