February 26, 2010
We talk a lot about links in press releases at Business Wire. Why?
Because links are important signposts for both readers and search engine robots. They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding.
In this edition of the All Things Press Release podcast, our EON Product Manager Joseph Miller shares insights about how links work and why it’s important to be judicious about their inclusion in press releases.
Please take a listen and let us know what you think.
If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).
Have ideas for a future podcast? Please let us know. Email firstname.lastname@example.org or connect with us on Twitter at http://twitter.com/businesswire
February 24, 2010
A successful marketing or PR campaign involves a lot of components, and chief among them is great content. Part of that content is, obviously, text. Searchability guides much of marketing today, and properly written text means better search results.
But another key component is multimedia. Compelling product demonstrations, captivating commercials, videos that go viral . . . any of these might make or break a campaign. We at Business Wire have long been a proponent of including multimedia with a press release. We launched the Smart News Release, the first such product in the industry, in 1997. Over the past few years, we’ve uploaded more than 1,300 videos by our users onto our YouTube channel, among other popular video outlets.
Today we’ve taken yet another step, teaming with leading sales and marketing video producer MEDIAmobz to give our users access to the best in video communications for their news. Read all about the Business Wire/MEDIAmobz team-up, or check out the video below for more information.
February 9, 2010
Getting a glimpse behind the wizard’s curtain can often unlock the mystery of their magical success. In this case the wizard is Niala Boodhoo, multimedia business reporter and host of the Miami Herald
‘s “The Business Show
,” a weekly web show on miamiherald.com
Niala Boodhoo, host of the Miami Herald's "The Business Show"
Pilar Portela, media relations supervisor for Business Wire/Miami met with Boodhoo this week. She took a tour of the studio, watched a live taping and sat down with the host for a discussion on how she finds her topics and keeps her show
fresh. Here are a few other tips from the meeting you might find helpful.
- Niala prefers to be pitched by email at email@example.com or pitched over Twitter @nialaboodhoo . Do Not Call Her.
- Keep your pitches related to current affairs and how they impact small businesses and their owners across South Florida.
- Segments typically run about three minutes, so make certain your clients can get their points across concisely.
- Niala encourages submission of b-roll footage and static images, and they will consider them for use on the show.
- The paper recently launched “The Miami Herald Business Plan Challenge.” Submit your recent business plan for consideration. Your plan must be less than a year old. Winners are highlighted on the web show and in the print publication.
- New shows hit miamiherald.com every Monday and are recorded on Thursdays.
February 5, 2010
In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will launch their 2010 Minority Leadership Series. This event series will be used to showcase the best of multicultural services and practices used by business professionals in the US.The inaugural event for the joint partnership is a webinar, Media & Public Relations Best Practices. This 90-minute session will provide insights for optimal success in public and media relations practices, from the corporate, small business and government perspectives.
Webinar panelists include:
- Racquel White, director of media relations, Coca-Cola North America
- Althea Harris, Esq., public information officer, U.S. Small Business Administration (SBA)
- David Rudd, vice president, The Axis Agency
Bernadette Morris, president and CEO of Black PR Wire, will serve as the moderator. The webinar will be co-presented by Raschanda Hall, global media relations manager with Business Wire.
To register log on to www.BlackPRWire.com
and check out the events
page. You may also follow the conversation or ask panelists questions by tracking and including the #bwbprw
hashtag on Twitter during the webinar. For more information on the Media & Public Relations Best Practices Webinar, please contact Celine Elveus at 1-877-BLACKPR.