How Many Links are Enough? It Depends: All Things Press Release Podcast

February 26, 2010

We talk a lot about links in press releases at Business Wire.  Why?

Because links are important signposts for both readers and search engine robots.   They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding.

In this edition of  the  All Things Press Release podcast,  our EON Product Manager Joseph Miller shares insights about how links work and why it’s important to be judicious about their inclusion in press releases.

Please take a listen and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?   Please let us know. Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


Business Wire and MEDIAmobz Team Up To Help Clients Bring Video To Their News

February 24, 2010

A successful marketing or PR campaign involves a lot of components, and chief among them is great content.  Part of that content is, obviously, text.  Searchability guides much of marketing today, and properly written text means better search results.

But another key component is multimedia.  Compelling product demonstrations, captivating commercials, videos that go viral . . . any of these might make or break a campaign.  We at Business Wire have long been a proponent of including multimedia with a press release.  We launched the Smart News Release, the first such product in the industry, in 1997.  Over the past few years, we’ve uploaded more than 1,300 videos by our users onto our YouTube channel, among other popular video outlets.

Today we’ve taken yet another step, teaming with leading sales and marketing video producer MEDIAmobz to give our users access to the best in video communications for their news.  Read all about the Business Wire/MEDIAmobz team-up, or check out the video below for more information.


PR Peeps Poll: 30% Access News and Press Releases via Mobile Devices

February 22, 2010
The periodic PR Peeps Poll results are in and reflect a growing move by professional communicators to access news and press release content from mobile devices.   Thirty percent of 297 polled said they do just that “all the time.”
 
They’re not alone.   Smartphones will outnumber desktop shipments by 2012, according to a recent report by Morgan Stanley.   And a study by Ruder Finn says 64% of mobile internet users use mobile devices to educate themselves by getting news and other information.  Another interesting stat: Smartphone owners use those devices more than half the time for data rather than voice. 
 
Just like everyone else, professional communicators are checking news, press releases and other content from their mobile devices.  Here’s the stats from our poll, which queried 297 professional communicators via our webinar attendees and Twitter:
 
Do you monitor news and press releases on a mobile device?
 
 
  • 88,   or 30% said    Yes, all the time
  • 85,   or 28% said     Occasionally
  • 124, or 42% said     No, I’m not there yet.
 
To those who participated, thank you–-and how about helping with our next PR Peeps Poll:   Apps?  There’s a poll for that.   How many apps do you have on your phone?  Please let us know.

297 respondents via Twitter and Business Wire webinar polls.  Poll conducted  December 10,2009 – February 18, 2010.


Friday Quick Links

February 19, 2010

A few notable items for Friday:


Florida PR Pros: How To Get On “The Business Show”

February 9, 2010
Getting a glimpse behind the wizard’s curtain can often unlock the mystery of their magical success.  In this case the wizard is Niala Boodhoo, multimedia business reporter and host of the Miami Herald‘s “The Business Show,” a weekly web show on miamiherald.com
Niala Boodhoo

Niala Boodhoo, host of the Miami Herald's "The Business Show"

Pilar Portela, media relations supervisor for Business Wire/Miami met with Boodhoo this week.  She took a tour of the studio, watched a live taping and sat down with the host for a discussion on how she finds her topics and keeps her show
fresh.   Here are a few other tips from the meeting you might find helpful.

  • Niala prefers to be pitched by email at nboodhoo@miamiherald.com or pitched over Twitter @nialaboodhoo . Do Not Call Her.
  • Keep your pitches related to current affairs and how they impact small businesses and their owners across South Florida.
  • Segments typically run about three minutes, so make certain your clients can get their points across concisely.
  • Niala encourages submission of  b-roll footage and static images,  and they will consider them for use on the show.
  • The paper recently launched “The Miami Herald Business Plan Challenge.”  Submit your recent business plan for consideration.  Your plan must be less than a year old.  Winners are highlighted on the web show and in the print publication.
  • New shows hit miamiherald.com every Monday and are recorded on Thursdays.

Black History Month: Media & Public Relations Best Practices

February 5, 2010
In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will launch their 2010 Minority Leadership Series.  This event series will be used to showcase the best of multicultural services and practices used by business professionals in the US.The inaugural event for the joint partnership is a webinar, Media & Public Relations Best Practices. This 90-minute session will provide insights for optimal success in public and media relations practices, from the corporate, small business and government perspectives.

Webinar panelists include:
  • Racquel White, director of media relations, Coca-Cola North America
  • Althea Harris, Esq., public information officer, U.S. Small Business Administration (SBA)
  • David Rudd, vice president, The Axis Agency
Bernadette Morris, president and CEO of Black PR Wire, will serve as the moderator.  The webinar will be co-presented by Raschanda Hall, global media relations manager with Business Wire.

To register log on to www.BlackPRWire.com or www.BusinessWire.com and check out the events page.  You may also follow the conversation or ask panelists questions by tracking and including the #bwbprw hashtag on Twitter during the webinar.  For more information on the Media & Public Relations Best Practices Webinar, please contact Celine Elveus at 1-877-BLACKPR.

Corporate Social Responsibility Update

February 2, 2010

The piece below was authored by our friend Hank Boerner, Chairman of the Governance & Accountability Institute, Inc. on the newly approved SEC guidance relating to climate change risk.  Feel free to contact Business Wire with any questions regarding this update.

SEC DECISION RAISES THE BAR FOR CORPORATE (ISSUER) DISCLOSURE ON SUSTAINABILITY RISKS

One more shoe drops – this one a size 15 or more – in the rising and accelerating importance of ESG & Sustainability corporate key performance indicators and ESG-related factors for investment management and financial analysis, as well as for corporate senior executives, boards, and management specialists (e.g., investor relations officers, legal counsel, corporate secretaries, ESH managers, marketing officers).

On January 27, 2010 the SEC Commissioners approved an “Interpretive Release” (issuer guidance) on existing disclosure requirements related to business risk on the issue of climate change. (The vote was 3-2 along political party lines.)

The SEC did not make statements on, recognize, or endorse positions (pro or con) on climate change. It did not create new legal requirements or modify existing requirements. It did not refine the definitions of materiality to include “climate change” or “global warming.”

The SEC decision, says Chair Mary Schapiro, “…will help public companies in determining what does and does not need to be disclosed…will provide clarity and enhance the consistency of disclosure…the discussions, debates and decisions taking place in the USA and elsewhere on this topic have implications under our existing, long-standing disclosure rules…”

Four critical areas were addressed:

  • The Impact of Legislation and Regulation (corporate disclosure issue: how will these if proposed or adopted affect the company?)
  • The Impact of International Accords (the EU has “carbon” regulations; “Cap & Trade” legislation is being considered by the federal government; global accords could follow – disclosure issue: how would/do these affect the company?)
  • Indirect Consequences of Regulation Business Trends (disclosure issue: what legal, technological, political and scientific developments [regarding climate change] may create new risks or opportunities for the company?)
  • Physical Impacts of Climate Change (disclosure focus: the company should evaluate the actual or potential material impacts of environmental matters on their business. Note that the SEC has mandated certain environmental disclosure over the past 30 years.)

Read the rest of this entry »


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