Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people. Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much like the advent of broadcasting changed things in the past.
It makes sense. Never before have consumers of information been more in charge of when, where and how they get it. Going forward, successful marketers are going to have to make information available in a format and through channels that reach consumers everywhere. Not just at home or in the car, and not just on TV or radio, but on game consoles, on phones, on netbooks . . . on pretty much anything.
Take a look at the expected growth of mobile internet devices over the next few years. The 3G smartphone market alone, which includes iPhones, Blackberries, Droids and other devices, grew 42% from 2008 to 2009. And as Adam Cahill notes, “We’re talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.”
So while you’re tailoring your strategy for mobile web users, we’ll help you deliver it: Along with our new mobile-optimized site, we now deliver your news to mobile devices everywhere via multiple channels. And keep an eye out for more exciting Business Wire Mobile news coming in the next several weeks.