When Press Releases Go Global, Timing Important: All Things Press Release Podcast

January 28, 2010

Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom.

All Things Press Release launches a “Going Global with Your Press Release” podcast series today with an episode on timing. Marianne shares tips on what to consider when sending press releases across time zones around the world.

Simultaneous?  Play to the local market’s time zone and work day?  What about local holidays and celebrations?   Take a listen and learn–and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?   Please let us know. Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


Mobile Is A Game-Changer

January 20, 2010

Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people.  Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much like the advent of broadcasting changed things in the past.

It makes sense.  Never before have consumers of information been more in charge of when, where and how they get it.  Going forward, successful marketers are going to have to make information available in a format and through channels that reach consumers everywhere.  Not just at home or in the car, and not just on TV or radio, but on game consoles, on phones, on netbooks . . . on pretty much anything.

Take a look at the expected growth of mobile internet devices over the next few years.  The 3G smartphone market alone, which includes iPhones, Blackberries, Droids and other devices, grew 42% from 2008 to 2009.  And as Adam Cahill notes, “We’re talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.”

So while you’re tailoring your strategy for mobile web users, we’ll help you deliver it:  Along with our new mobile-optimized site, we now deliver your news to mobile devices everywhere via multiple channels.  And keep an eye out for more exciting Business Wire Mobile news coming in the next several weeks.


PR Peeps Poll: 32% say 2009 Social Media Efforts “Good not Great”

January 20, 2010

The December 2009 PR Peeps poll results are in–better late than never, folks–and 32% of respondents rated their social media efforts for 2009 “good, not great.”

Regarding the question, “How would you rate the success of your social media efforts in 2009?” 174 answered as follows:

  • Fantastic–22, or 13%
  • Good, not great–56, or 32%
  • Fair–41,  or 24%
  • Still debating if  it’s worth the time–40, or 23%
  • Terrible–15, or 8%

We’ll leave the commentary on this poll to the social media evangelists.

To those who participated, thank you–and hey, how about helping with the January 2010 PR Peeps Poll?    Do you monitor news and press releases on your mobile device? Please let us know.

Happy New Year!


Valentine’s Day Features

January 14, 2010

Valentine's candy

Did you know that Valentine’s Day sections are one of the largest sections the media runs annually, even after Santa returns to the North Pole?  Or that the National Retail Federation estimates the size of the Valentine’s Day market at more than $14 billion?

That, according to Hallmark, 180 million Valentine’s Day cards are exchanged annually?  That 58 million pounds of chocolate candy, at a total of $345 million, will be sold in the week before Valentine’s Day?

Now is the best time to help out Cupid and prepare your Valentine’s Day feature . Tell section editors about the latest gifts, trends or expert advice you want to promote and keep consumers in-the-know.

If you have a good story to tell, Business Wire will be sending two Valentine’s Day feature news packages to the media this year. Copy for these topics is due January 15 and January 26th.

Find out more about our Features Topic Series packages at http://www.businesswire.com/portal/site/home/features/.

And if you’re covering Valentine’s Day in your publication, broadcast or blog, be sure to sign up to receive Business Wire’s customizable news feed service via PressPass so you don’t ever miss a story.

(Photo: Denise Cross/Flickr)


How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends

January 12, 2010

Business Wire San Antonio hosted “How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends,” a media breakfast where San Antonio area attendees learned valuable tips on reaching the Latino market.

The panel included:
Samuel Belilty, News Director, KWEX Univision 41
Frank Elizondo, Regional Manager, El Mundo
Javier Barroso, Deputy Editor, Conexión

 Among the key insights provided by the panel:

Mr Belity says:

  • San Antonio’s Hispanic density ranks above top Hispanic markets  (Miami, LA, Houston, Phoenix)
  • San Antonio’s Hispanic population is growing  four times faster than non-Hispanics
  • A phenomenon marketing experts call retro-acculturation is taking root, noting that Latinos who have lived in this country their entire lives develop a need to reconnect with their roots – and language
  • Because 9 out of 10 Hispanics in San Antonio speak Spanish, they can choose what media they want to read, listen to or watch and 84% of them usually choose Spanish media

 Mr Elizondo says:

  • The Hispanic reader loves color in their newspaper
  • El Mundo is currently published entirely in Spanish in full color
  • Current efforts are being made to reach the non-Spanish speaking Hispanic as well (online version has some English portions)

Mr Barroso says:

  • Conexión’s focus is local stories, local profiles, human interest and ½ the pages include entertainment-oriented stories with a focus on “our people”
  • Know the publication’s audience when you pitch and provide your press releases in English
  • Don’t pitch live events, unless it’s way ahead of time. If you’re going to pitch an event you want covered, pitch it to the San Antonio Express-News because it’s a daily publication and has the staff and resources to cover the event

If you’d like Samuel’s presentation or the seminar takeaway packet, please email Barbie Dunn, barbie.dunn@businesswire.com.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


XBRL Update: Jan 2010

January 8, 2010

On December 4, 2009, the Securities and Exchange Commission launched its XBRL information portal, which can be found at http://xbrl.sec.gov. The portal consolidates in one easy to find central location all SEC related XBRL information and also highlights new XBRL developments to simplify searching for the most up-to-date information. In this issue of the XBRL Update, we will summarize the information available on the SEC’s XBRL portal, discuss the quality of the second wave of filings and provide you an update on how to best prepare for the upcoming 10-K and detailed tagging requirements.

SEC’s XBRL Portal

The SEC’s XBRL portal contains five main categories: Rules and Regulations; Background; View Filings; Interpretive Guidance; and Technical. Details of each category are as follows:

  • Rules and Regulations: Contains postings of final XBRL rules for Publicly Traded Companies, Mutual Funds, Nationally Recognized Statistical Rating Organizations and the Voluntary Filer Program (VFP).
    • Allows users to access the respective rules and regulations without having to search through the SEC website.
  • Background: Contains general XBRL information, covering:
    • A brief synopsis of XBRL and the countries in which XBRL has already been implemented.
    • A glossary of frequently used terms (i.e. element, concept, extensions, etc).
    • History of the SEC’s adoption of XBRL and information regarding the Office of Interactive Disclosure (OID).
  • View Filings: Various options for viewing XBRL filings submitted to the SEC are listed:
    • Users may subscribe to an RSS feed or view the latest 100 XBRL files submitted to the SEC.
    • View filings submitted under the VFP.
    • Search EDGAR filings (which include XBRL exhibits, if submitted) by company name, ticker symbol or CIK number.
    • Link to upload XBRL files to the Interactive Data Viewer (“Previewer”).
  • Interpretive Guidance: The SEC will continue to issue XBRL guidance based on their

review of interactive data submissions and questions raised by filers and agents.

  • Technical: The technical section includes links to:
    • Approved taxonomies.
    • The EDGAR Filer Manual.
    • Shortcut to the SEC Previewer.
    • Listing of EDGAR XBRL Validation Errors and Warnings.

Second Wave of Filings Submitted to the SEC

On September 28, 2009, the SEC updated the EDGAR system to enhance its Interactive Data (XBRL) file validation capabilities. Since the update, Business Wire has been closely monitoring the quality of the filings, noting a marked improvement in the SEC submissions as compared to the prior quarter. Furthermore, upon closer examination, we have noted through two sets of independent validation tools that the SEC continues to accept filings with EDGAR Filer Manual

errors. From September 28th through November 20th, we noted 30 out of 410 filings had at least one error according to one of the validation tools.

10-K and Detailed Tagging Requirements

Along with the 10‐K filing come additional XBRL requirements, which include mapping: the Statement of Shareholders’ Equity, additional notes to the financial statements and financial statement schedules.

  • Detailed Tagging: For clients required to file XBRL exhibits in the first phase, detailed tagging will be here before we know it. First phase filers will be required to present detailed tags for their second quarter filing in 2010. Detail tagging creates an additional burden on the filer as it increases the amount of work required to ensure XBRL compliance and forces the filer to change their financial reporting process to ensure ample time in incorporating last minute changes.

Have any XBRL questions or concerns?  Simply contact us at XBRL@BusinessWire.com.


Live from CES 2010: Optimism!

January 7, 2010

by Amy Yen, Marketing Specialist, Business Wire

Optimism was the word at Wednesday night’s pre-opening keynote at the 2010 International CES, where Business Wire was on-site. As Keynote speaker and Microsoft CEO Steve Ballmer put it, even with the economic difficulties in 2009, the consumer electronics industry stayed focused and innovative and still managed to make an impact on people. Both Ballmer and CEA president and CEO Gary Shapiro showed optimism about the new year, with Ballmer echoing Berkshire Hathaway and Business Wire boss Warren Buffett’s recent remarks on feeling “bullish” about the future.

Ballmer’s presentation emphasized the idea of “delivering the experiences that people want, whenever they want them, wherever they are.” We certainly agree; our business is getting information to the people to whom it is most relevant, wherever they happen to be. That’s why we’ve added mobile to our distribution network, so our members’ full-text releases can be viewed easily on any mobile device.

Another theme becoming prevalent is user input in product development or user-developed products. Obviously, user-created mobile applications have gone mainstream and crowdsourcing initiatives like MyStarbucksIdea and Dell Ideastorm have successfully involved consumers in product development for major brands. Ballmer noted that Windows 7 was beta-tested by eight million Microsoft customers.

What other major themes do you see coming out of the 2010 CES?

If you missed Steve Ballmer’s keynote last night, you can catch the full video on the Microsoft website or read cNet’s detailed live-blog.

Did you know Business Wire is the official wire service for the 2010 International CES? We’re live and on-site! If you’re at the show, come see us in the South Press Room s229. And don’t forget to follow us on Twitter @businesswire for live updates from the show!


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