Business Wire at the PRWeek NEXT Conference

Tomorrow, PR professionals from across the US will gather at the Waldorf Astoria in New York for the PRWeek NEXT Conference, where they’ll hear about the latest strategies for building and maintaining a successful campaign.  This year’s conference, “Leadership from Social Media to the C-Suite,” includes speakers from the most successful and innovative companies in America.

Business Wire’s Neil Hershberg, Senior Vice President, Global Media, is a member of the NEXT Conference Advisory Board and will be moderating a panel at the event, “The Changing Media Landscape.”  Speakers for the panel include:

  • Sree Sreenivasan, dean of student affairs, Columbia Journalism School and contributing editor, DNAinfo.com 
  • Gordon Crovitz, founder, Journalism Online  
  • Brian Stelter, media reporter, The New York Times

Tom Becktold, Business Wire’s Senior Vice President, Marketing, will also be on scene participating in roundtable discussions and other events.  If you’re attending, please be sure to say “Hello” to Tom and Neil and get their views on the future of PR.

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