Number One Without a Bullet

Via Twitter, Dominic Litten of Fathom SEO points to a great item at SearchEngineWatch written by SEO/SEM wizard and past Business Wire event speaker Greg Jarboe of SEO-PR.

The article, cleverly titled “Social Media Press Release Blown Away in Hail of Bullets,” takes a look at what kind of press release is more effective at getting indexed by Google News:  The bullet-heavy Social Media Press Release, or a traditional narrative release.  Greg’s results help reinforce that not only is content important, how you present that content can be equally important.  Click through and read the whole thing for an important lesson on just what it is that both search engines and readers are looking for in your press release, and how to make that work for you.

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