It’s no secret that Business Wire pushes out news to a broad community of journalists through many means, just as we have been doing for nearly 50 years. And we’ve been posting press releases to the Web as long as it’s been possible to do so. But the media landscape has changed over the past few years.
Newspapers’ websites have become much more important not only to readers but to the newpapers themselves. Business Wire benefits from this shift because papers want our releases on their sites as additional, Web-only content and we can customize news feeds to their specifications (e.g., public companies only, Florida news, high tech news, etc). Our clients benefit from the extra exposure. And clients get direct feedback on this exposure in the form of a NewsTrak Posting report, which is a selective list of sites to which their releases are posted.
The great news is that the list of newspapers appearing on reports for public companies has just been enhanced with sites hosted by Marketwatch. It’s significant to note that all of these major papers have received Business Wire news for many years; but now readers have access to unfiltered news releases on each site.
The sites are:
New York Times
Los Angeles Times
Morning Call (Allentown)
Investor’s Business Daily
AND, public company Posting Reports now also show links to postings on the Wall Street Journal site.
-Sandy Malloy, Senior Information Specialist, Business Wire