Ah…where is the link love? In all our outreach and education efforts, we encourage clients to include hyperlinks in their press releases. But they frequently don’t–what a missed opportunity.
Sigh.
In this edition of All Things Press Release, we explain why you should add links to your press release:
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[...] advantages of including relevant, timely hyperlinks in your press releases are well documented. Links can amplify your message, help increase your search engine [...]