Headlines have always been important in drawing readers into your press release but with today’s nanosecond attention spans, they matter even more. Write a crummy headline and your press release sits; craft a dandy, and you draw readers in, increasing chances of engagement.
The three-minute podcast, a production of Business Wire, aims to help communicators large and small get the most out of press release efforts. Tips, how-tos and guidance based on experience will be served up courtesy of Business Wire staff and outside counsel alike.
How To Write A Good Headline is featured in the All Things Press Release podcast, below:
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