Do you optimize your press releases for search engines?
That was Business Wire’s 1-question poll for April, and we’re pleased to announce promising results: 34% of PR peeps polled say they optimize their press releases for search engines.
Bravo! That’s more than we expected.
Right behind the enlightened third, an almost equal 33% say they do NOT optimize press releases for search. Twenty percent said they optimize “sometimes” and 12% “don’t know what it means” to optimize a press release for search engines.
Those of us catering to the public relations industry find these results heartening. Press Release Optimization is a new concept and our educational webinars suggest that the level of understanding is often shockingly remedial.
As we said in a previous post, our clients tell us they “don’t have time” to optimize their press releases for search engines. That’s a shame. One of the biggest pay-offs for doing so is better online traction through increased search engine results and sharing.
If you need help optimizing your press releases, check out the archived webinar on exactly that topic by Business Wire search pros Maria Van Wambeke and Michael Toner. Watch for another Press Release Optimization webinar by our dynamic duo this summer.
To those who participated, thanks for taking the poll. And how about helping with the next one? What do you value more when measuring press release traction?
Business Wire PR Peeps Poll for April 2009:
