Upcoming Business Wire Webinars – March 20 Edition

March 20, 2009

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Here at Business Wire, we pride ourselves for being experts in all things press releases. We invite you to join us for our free award-winning webinar series throughout the year. Our industry professionals take you through interactive discussions, digging deep into the latest trends in the business as well as long-asked questions about press release strategy. Here are some of our upcoming free webinars:

Press Release Optimization: Build Your Press Release
Like a Pro

In this webinar we’ll dig deeper into the relationship between your company’s overall Search Engine Optimization (SEO) strategy and its Press Release Optimization strategy. We’ll examine the concept of Press Release Optimization (PRO)–an effective combination of coding and craft–and provide tips on selecting keywords using Business Wire’s Press Release Builder. The goal? Increased online traction. Join Business Wire SEO experts Maria Van Wambeke and Michael Toner for this free hour-long webinar.

April 2, 2009 at 1pm EST
Register: https://www1.gotomeeting.com/register/537557577

For more upcoming Business Wire webinars and events, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Takin’ It To The Streets – Your Brand, That Is

March 19, 2009

As if they anticipated my earlier post on the Pew Project report and its implications for PR and marketing, SmartBlog on Social Media (which is written by our partner SmartBrief), talks about a panel at last week’s SXSWi, in which three Fortune 500 brands discussed their own engagement with social media.  Three companies in three very different business segments have shown major success by leveraging Twitter, Facebook, YouTube and other tools. 

These companies — H&R Block, Carnival Cruise Lines and JC Penney — have always been major spenders in television and print advertising.  Now they’re finding new ways to succeed by going straight to consumers.  And as TV and newspaper numbers shrink, and corresponding ad dollars get redirected, that’s what a lot of other companies are going to find themselves doing, too.

(JC Penney’s campaign, I should note, included a traditional press release and a social-media-friendly followup release which resulted in nearly 400 click-throughs to their microsite just from the BusinessWire.com page alone.)


The Media, Gatekeepers and You

March 19, 2009

The Pew Project for Excellence in Journalism recently released their 2009 State of the News Media report, their annual look at the health and status of American journalism.  The report provides a wealth of information for anyone involved with media at any level, most of it not very good — nearly every segment of media, with the exception of online news, saw a shrinking audience and declining ad revenues. More and more newspapers face financial troubles — some of which the report believes may be cyclical rather than structural – and small operations like ethnic media and alternative newsweeklies are being hit especially hard due to their scale.  (Although it appears that the supposed impending deaths of a handful of papers may be greatly exaggerated.)

Three news topics — the 2008 elections, the Iraq war and the US economy — accounted for around 55% of the newshole in major mainstream media; the remaining 45% was often devoted to what the report calls “one-week wonders,” hot news topics that generate intensive coverage for a few days, then quickly disappear.  The agendas of the news media and their audiences didn’t align completely, either.  The News Interest Index shows that, for example, when audiences showed a 66% interest in news on rising gas prices over the summer, stories on gas prices filled only 4% of the newshole.

Worst of all may be the public attitudes towards the media.  Generally, a minority of viewers or readers find the majority of TV, cable and print outlets to be credible or believeable.  And strangely, while online news viewership grows, fewer than 25% of users find the top 7 sites to be particularly credible.  Only Google News and Yahoo! News — both of which are aggregators and don’t do original reporting — were rated as positive on a credibility scale.

There’s a lot more there, and lots of people are going to be discussing what it all means.  But one key takeaway is that, with the gatekeepers shrinking, disappearing, and having a reputation for less credibility, it’s more important for companies and groups with stories to tell to make them relevant to everyone, not just to journalists.  There will always be writers and editors of some sort who help contextualize and distribute information.  But more and more, news seekers are going to be going straight to the sources and making their own decisions about the usefulness and credibility of the news.

What this means for public relations professionals and marketers is (among other things) that content has to be less buried behind corporate-speak and clumsy, made-up quotes; and made more engaging, personal and  — you guessed it! — social.  And it has to be made available via the channels and outlets people are actually using:  Twitter, Facebook, and the growing networks of sites with user-generated content.  People talk about and care about your brand, and if you don’t find them and engage with them via their preferred outlets, you risk PR and marketing disasters.


Brackets,Tourneys & Cinderellas: March Madness is Here!

March 18, 2009

detroitfinal4logoGot those brackets filled out? March Madness is upon us & everyone’s talking about the Big Dance. If you’ve got news about the NCAA Tournament to send out, check out Business Wire’s March Madness target media list, a new SportsWire distribution channel for all things March Madness, from Selection Sunday to the Final Four.

The March Madness distribution gets your news in front of national sports media outlets like ESPN.com and Sports Illustrated, as well as every major newspaper covering a team in the tourney, like the Pittsburgh Post-Gazette (Pitt) & the Commercial Appeal (Memphis), and online outlets like Deadspin and CollegeHoops.net. You can order the list alone or in conjunction with any SportsWire or Business Wire circuit all the way through the end of the Tournaments.

Ask your Business Wire representative for more info. PS: Go Longhorns!


We Speak Your Language

March 11, 2009

If you’re a journalist, blogger or writer who regularly deals in languages other than English, did you know that Business Wire makes news available on its website in more than a dozen languages?  Any company sending their news via Business Wire to a non-US distribution receives translation into appropriate local languages, and we make news available in 19 of those languages on BusinessWire.com, including via dedicated, language-specific RSS feeds.

In addition, we maintain French, German, Italian and Japanese websites, where you can find company news and Business Wire information in those languages.

We’ve recently improved our international press release distribution capabilities, including distribution of your translated news to more websites in more regions of the world.  Read more about our international options here.


Upcoming Business Wire Events – March 9 Edition

March 9, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

PR During Recession

Hosted by Business Wire London

This is likely to be a tough year for PR people. So how can PR rise to the challenge? Join PR professionals Tim Bishop, Head of Photography for Medialink; Paul Honey, Managing Director of Strange; and Marc Prema-Ratner, Managing Director at Z’est Corporate PR in a discussion about the best practices on client retention & acquisition, media relations, the use of photography, SEO and online PR in a recession-battered world. Our breakfast event is designed to provide you with insight and inspiration. This is a great chance to come and hear from the professionals in their field, and at the same time network with your peers and share experiences. This is a free event.

Wednesday, March 11, 2009 at 9:30am GMT
Press Association
292 Vauxhall Bridge Road, London SW1V 1AE, UK
To register: Email uk@businesswire.com with the subject line “PR event.” Places are available on a first come, first serve basis.

Biotech Reporting: Meet the Media Covering the Emerging Industry

Hosted by Business Wire San Francisco

Join Business Wire San Francisco and a panel of biotech editors for our Conference Series Media Breakfast. Ian Malcolm, Head of Membership Development at BayBio, moderates a panel including Marcus Wohlsen, Biotech Reporter, The Associated Press; Ron Leuty, Biotech Reporter, San Francisco Business Times; and Andrew Pollack, Health Editor & Deputy SF Bureau Chief, Bloomberg News. The panel will share and discuss how they report on the players and the emerging industries in the Bay Area, and add their perspective on this important topic. Attendees will come away with an enhanced understanding of best practices in biotech media relations. This event is free for Business Wire and BayBio members & $15 for non-members.

Tuesday, March 24, 2009 at 8:30am PST
Business Wire SF Headquarters
44 Montgomery Street, 32nd Floor Bay Room, San Francisco, CA 94104
To register: RSVP to Sandy Donnelly at Sandy.Donnelly@businesswire.com or call 415.986.4422, ext. 561 by Friday, March 20th.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Business Wire Extends, Expands SmartBrief Partnership

March 4, 2009

Today we announced the extension of our partnership with SmartBrief, custom publisher of e-newsletters read by more than 300,000 C-level executives and millions of industry professionals. 

SmartBrief publishes more than 100 co-branded, customized email newsletters in partnership with leading trade associations, professional societies and corporations.  Business Wire members can target SmartBrief readers by sending their press releases for publication in those newsletters.  Yesterday’s announcement included an expansion in the number of newsletters available to Business Wire members, nearly tripling from 12 to 35.

Find out more about sending your news to SmartBrief.


Free Webinar Tomorrow On Press Release Optimization

March 2, 2009

Tomorrow Business Wire is offering the latest in our free webinar series, “Press Release Optimization: Build Your Press Release Like a Pro .”  In this one hour webinar, Maria Van Wambeke and Michael Toner will dig deeper into the relationship between your company’s overall Search Engine Optimization (SEO) strategy and its Press Release Optimization (PRO) strategy.

We’ll examine the concept of Press Release Optimization (PRO)–an effective combination of coding and craft–and provide tips on selecting keywords using Business Wire’s Press Release Builder. The goal? Increased online traction.

Register here for this event, which starts at 1 pm ET/10 am PT.


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