Ed Dandridge, Chief Communications Officer at Nielsen, talks about the “three-screen trifecta” today, and the ramifications for press releases and marketing and communications pros:
What does that actually mean? Instead of press releases it means “smart releases” that integrate video, data and thought leadership commentary for distribution across multiple platforms — TV, radio, print, blogs, social networking, client newsletters and internal email.
We’re glad Nielsen noticed — we’ve thought so ever since we created the multimedia-rich Smart News Release back in 1998! And since the super-consumer Baby Boomers are actively engaging in social content now, it’s more important than ever to go beyond the traditional text press release.