Communicate, a UK publication for corporate communications professionals, has a new article on listening to the social media world and managing your reputation. The article includes comments from our own Monika Maeckle, VP, Media Services and Product Strategy, and the voice of Business Wire’s Twitter feed. Lots of great info there for communicators new to social media who are looking for tips — go read!
Ed Dandridge, Chief Communications Officer at Nielsen, talks about the “three-screen trifecta” today, and the ramifications for press releases and marketing and communications pros:
What does that actually mean? Instead of press releases it means “smart releases” that integrate video, data and thought leadership commentary for distribution across multiple platforms — TV, radio, print, blogs, social networking, client newsletters and internal email.
We’re glad Nielsen noticed — we’ve thought so ever since we created the multimedia-rich Smart News Release back in 1998! And since the super-consumer Baby Boomers are actively engaging in social content now, it’s more important than ever to go beyond the traditional text press release.
President Obama will address a joint session of the U.S. Congress and the nation next Tuesday, Feb. 24. It’s certain that he’ll be talking about a range of critically important issues facing the country, including the economy, education, infrastructure, energy and sustainability issues, healthcare, and foreign affairs.
Make sure you’re part of the dialogue that will be reported on and talked about among decision-makers, bloggers, influentials and the public by issuing your press release and registering your expert commentators with Business Wire. Here’s how:
Public Policy Wire is designed for newsmakers needing to reach reporters/editors covering breaking issues of the day. Whatever the issue, your news will always reach the right desks and the right reporters – using the most advanced technology in the newswire industry. And our feed is a trusted source in the news systems of Congress, the White House and even federal agencies. Finally, because we reach thousands of databases, online services and search engines employing “natural” SEO, your news will be easily found and read by the public, influentials and important bloggers. We’ll even send your news out with your organization’s logo attached and using the same text style features as your original document, using XHTML formatting. No more plain ASCII text. And you can use our new Press Release Builder to further optimize your news release for your important keywords.
Developed in consultation with leading news organizations, ExpertSource allows you to match company spokespeople and key executives with journalists covering top news stories. Register your organization’s experts with their contact information and areas of expertise, view and respond to active media queries, and submit Abstracts and/or Advisory ideas on industry issues, surveys and trends.
Contact us today to make sure your policy-related news is reaching the right audiences.
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— Danny Selnick, Vice President, Public Policy Services