Communicate, a UK publication for corporate communications professionals, has a new article on listening to the social media world and managing your reputation. The article includes comments from our own Monika Maeckle, VP, Media Services and Product Strategy, and the voice of Business Wire’s Twitter feed. Lots of great info there for communicators new to social media who are looking for tips — go read!
Ed Dandridge, Chief Communications Officer at Nielsen, talks about the “three-screen trifecta” today, and the ramifications for press releases and marketing and communications pros:
What does that actually mean? Instead of press releases it means “smart releases” that integrate video, data and thought leadership commentary for distribution across multiple platforms — TV, radio, print, blogs, social networking, client newsletters and internal email.
We’re glad Nielsen noticed — we’ve thought so ever since we created the multimedia-rich Smart News Release back in 1998! And since the super-consumer Baby Boomers are actively engaging in social content now, it’s more important than ever to go beyond the traditional text press release.
President Obama will address a joint session of the U.S. Congress and the nation next Tuesday, Feb. 24. It’s certain that he’ll be talking about a range of critically important issues facing the country, including the economy, education, infrastructure, energy and sustainability issues, healthcare, and foreign affairs.
Make sure you’re part of the dialogue that will be reported on and talked about among decision-makers, bloggers, influentials and the public by issuing your press release and registering your expert commentators with Business Wire. Here’s how:
Public Policy Wire is designed for newsmakers needing to reach reporters/editors covering breaking issues of the day. Whatever the issue, your news will always reach the right desks and the right reporters – using the most advanced technology in the newswire industry. And our feed is a trusted source in the news systems of Congress, the White House and even federal agencies. Finally, because we reach thousands of databases, online services and search engines employing “natural” SEO, your news will be easily found and read by the public, influentials and important bloggers. We’ll even send your news out with your organization’s logo attached and using the same text style features as your original document, using XHTML formatting. No more plain ASCII text. And you can use our new Press Release Builder to further optimize your news release for your important keywords.
Developed in consultation with leading news organizations, ExpertSource allows you to match company spokespeople and key executives with journalists covering top news stories. Register your organization’s experts with their contact information and areas of expertise, view and respond to active media queries, and submit Abstracts and/or Advisory ideas on industry issues, surveys and trends.
Contact us today to make sure your policy-related news is reaching the right audiences.
View Public Policy and Issues News on Twitter.
– Danny Selnick, Vice President, Public Policy Services
The dreary news just keeps on coming.
“Right sizing” at PR firms, reporters laid off at most print dailies…could it possibly be true that Seattle may soon become the first U.S. city without a daily print newspaper? My afternoon walk to Starbucks brought me face-to-face with a reporter friend who confided “I’m applying for a PR job.” She’s not the only one.
Surely we’re facing tough times in the media business. Our webinar next week, “From the News Cycle to the Spin Cycle,” will tackle the topic head on. What happens when reporters move into public relations?
The panel of former journalists–Bill Day of Valero Energy Corp., Lai Ling Jew of Fenton Communications, Lynn Kettleson of Kettleson Group and David Postman of Vulcan–represent a broad cross section of hard working media folks from all three coasts. They’ve lived to tell tales of crossing the media aisle and finding a satisfying professional life beyond journalism. Lai Ling Jew, the only woman at NBC embedded with the military during the initial phase of the Iraq war, concentrates her energies these days on promoting the good deeds of nonprofit organizations. “I feel more like a journalist than ever,” she said in a pre-webinar conference call.
Don’t miss this FREE, timely webinar, which we provide to our clients and colleagues as a public service in understanding. Registration is free.
From the News Cycle to the Spin Cycle: What I learned on the way to becoming a Public Relations Professional
Thursday, February 19, 2009
10 AM Pacific/Noon Central/1 PM Eastern
In a blog post called “Who needs press releases, anyway?”, Robert MacMillan at Reuters has taken notice of companies who aren’t including their full financial reports and other material information in press releases – and in some cases, not issuing press releases at all.
We’ve commented on this issue recently as well. Take a look at MacMillan’s thoughts for a media perspective on the practice.
While we are not in the habit of engaging in discourse with the blogging equivalent of someone standing in the middle of Park Avenue screaming at the top of his lungs that the world will end unless we sinners repent, it is amusing to us that Mr. Dominic Jones seems to become more and more unhinged as we, as is our right, continually highlight and crystallize the many valid benefits of disclosure via our simultaneous news distribution platform.
Everyone is entitled to their opinion, and we would be happy to engage in a serious, reality based dialogue with anyone who wishes to discuss the case for website disclosure. We’ve done so numerous times, in a highly appropriate and professional manner, with the likes of the SEC, the New York Stock Exchange and Sun Microsystems. Though we may not always agree, we all still respect each other.
However, let us be clear that we will not, from this point forward, get ourselves involved in any conversations, online or otherwise, with any self-styled disclosure evangelists who appear unable to have a reasoned, mature, philosophical discussion about a topic on which we disagree, having instead to resort to childish tantrums of name-calling (surprised we haven’t seen “liar, liar pants on fire” from him yet) and even resorting to characterizing highly respected members of the financial media who do not share his opinions as “pimps”. We choose not to muck around in that mud.
So let us conclude by saying we believe in the value, validity and integrity of our business, and would gladly continue to go into great detail about that with anyone who wishes to hold a reasoned, adult conversation on the topic. And if, in the end, we cannot convince you of our convictions, we promise not to call you a liar.
—Gregg A. Castano, Co-Chief Operating Officer, Business Wire