Web Friendly Press Releases Get More Google Juice

Jennifer Saragosa with the Google Juice King, Warren Buffett

Jennifer Saragosa with the Google Juice King, Warren Buffett

Getting your press release found, seen and shared is always a challenge, and now that press releases are increasingly utilized to generate “Google juice” — organic search engine results–tips are flying about how to make your press releases more web friendly.

Here at Business Wire, where 1,000+ press releases each work day move through the chute, we suggest these simple rules: have something to say, write well, and make sure your press release is web friendly.

How to make your press release web friendly?

Business Wire’s own Jen Saragosa, a frequent speaker on our webinar series and a senior account manager in our Boston office, penned a timely article for Grant Marketing recently in which she suggests tips tips for getting more Google juice for your press releases.

Drink up Jen’s wisdom here.

One Response to Web Friendly Press Releases Get More Google Juice

  1. Steve Harold says:

    Hey,
    Great resource for the small business who want to get noticed. A very useful article by Jen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 38,342 other followers

%d bloggers like this: