Calling All Reporters: How do you use new media tools?

Middleberg Communications and the Society for New Communications Research have teamed up to try and answer that always vexing question: what do reporters want?

In the way of new media tools, that is.

 The First Annual Middleberg/SNCR Global Survey of Media in the Wired World is a reincarnation of the highly regarded Middleberg-Ross Survey, which PR veteran Don Middleberg previously conducted with Steven Ross, formerly with the Columbia University Graduate School of Journalism.  The survey has always been a valued resource for PR pros, chronicling journalists embrace–or not–of the Internet.

The new study will include an updated online survey as well as detailed case studies based on interviews with journalists from around the world. The research team will examine the effects of new media, social media, and citizen journalism on journalists and journalism.

Journalists and editors of all shapes and stripes are encouraged to take this survey , which should only help professional communicators reach them in the fashion they most prefer.  The survey takes 10 minutes.

Participants will receive a free copy of the executive summary of the survey results and a special discount to attend the 2008 Society for New Communications Research Symposium, which will be held on Friday, November 14, 2008 at the Hotel Marlowe in Cambridge, Mass., where the initial findings will be shared.

2 Responses to Calling All Reporters: How do you use new media tools?

  1. Last week, our Communications Director and New Media Strategist joined over 1,200 people from across the U.S. (and beyond) in New Orleans to talk about using new media to create social change and to share best practices. The occasion was the 2008 Nonprofit Technology Network (NTEN) Exit Disclaimer conference, “Building Community: Connections Around the Globe and Around the Corner.”

    Although there were not any specific presentations on using new media in the fight against HIV/AIDS, we learned some important lessons about using and assessing new media tools that can help almost any HIV/AIDS program.

    The following were some of the major themes of the conference:

    Determine your audience’s needs, then pick the appropriate technology. It’s easy to get excited about the newest technology, but John Kenyon Exit Disclaimer, nonprofit technology specialist, warned us, “Never start with the tools. Start with your needs.”

  2. aryavartjewelry says:

    It’s Good blog about Reporters

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