JUST as we’re mastering an explanation of SEO (Search Engine Optimization) and its importance to press releases for our clients, an email is forwarded, touting the virtues of DAO, digital asset optimization, as one of the niftiest twists in the Web 2.0 evolution.
In breathless text and two–count ‘em!–videos, DAO is championed as the key strategy for achieving “effective visibility across multiple platforms” for press release videos, graphics and other digital assets.
So does DAO make SEO seem DOA? Just ask your BW AE for the DL on EON and SNR and find out ASAP!
If you’re getting indigestion from this overdose of alphabet soup, you’re not alone. Even those of us who make a living trying to keep up are getting nauseous. Seems like at least once a month, Web 2.0 pontificators invent a new acronym to hang their hats on. Uh…didn’t we just go through this with the SMPR?
Just this week, a blog post at Video Insider introduced a grand new acronym for our collection: the iGRP, Internet Gross Rating Point. Blogger Todd Sacerdoti introduces a new method of measuring online video viewership.
Will iGRP catch on? How about DAO? Only time will tell. In the meantime, confusion reigns as we sift through the jargon.
Staking out a new acronym doesn’t automatically imbue its letters with meaning. Well, maybe if you’re Steven Colbert. Colbert, star of the Colbert Report, shown most weeknights on Comedy Central, champions truthiness, the modern notion that just because you say or believe something, that makes it true.
The rest of us have to let our acronyms play out. Sometimes they stick and assume real meaning. More often, they fade into the rear view mirror.
Business Wire has been doing digital asset optimization since 1998 when we introduced our Smart News Release (we even earned an acronym: SNR). To see how we optimize digital assets, check out our news with multimedia. And for a free education in text optimization, watch our archived webcasts on how to be an SEO hero.