Seems folks just can’t get enough of Business Wire’s monthly webinars. As the social media vanguard embraces Twitter and pushes blogging into the mainstream, I remind myself and new media colleagues that a multitude of the clueless STILL seek basic understanding of the “new rules” for press releases.
Our clients and other issuers of press releases are busy people, with intense competition for their time and attention. Press releases are a small-but-important part of their universe. It’s no wonder, then, that a large percentage of corporate communicators need remedial help in understanding the new tools, technologies and best practices for today’s press release.
As always, we’re here to help. We don’t pretend to be objective since press releases are the very core of our business. We do, however, promise enlightenment and free learning during our weekly webinar sessions, which cover everything from how to optimize your press release for search to a step-by-step lesson on how-to Digg your press releases–and if you even should.
This FREE education is easy-to-access and awaiting your registration. Here’s the schedule:
Wednesday, June 4: Your text needs a partner: Using Multimedia to Drive Press Release Results
Tuesday, June 10: Be an SEO Hero–Optimize Your Press Release for Search
Wednesday, June 18: EON: Enhanced Online News
Friday, June 27, Lost in MySpace?
We hope you’ll join us.