Raising Money for Children – BW Booth at the 08 Berkshire Hathaway Shareholders Meeting

April 28, 2008
Berkshire Hathaway Shareholders Meeting - Business Wire Fundraiser for CASA
At this year’s Berkshire Hathaway Shareholders Meeting, Business Wire has put together a series of six commemorative trading cards featuring quotes and photos of Warren Buffett, Charlie Munger and Cathy Baron Tamraz as well as “stats” on Business Wire. The cards are dated to mark this year’s BH shareholders meeting on May 3, 2008.

With these cards, we’re raising money for CASA of Douglas County, Nebraska. CASA of Douglas County, NECASA (Court Appointed Special Advocates) is a charitable organization that provides a voice for abused and neglected children within the court system. So if you’re in Omaha on Saturday at the Shareholders Meeting, please stop by the Business Wire booth and make a $10 donation for this worthy cause. If you’d like to donate to CASA directly, contact them online.

We have a limited number of these cards, so they are available only at our booth at this time and on a first-come basis.


SEC Open Meeting on XBRL (Update: Date Change)

April 16, 2008

The SEC on Wednesday issued a Sunshine Act notice that on Monday, April 21, there will be an SEC Open Meeting to consider a possible rule for interactive data, also known as XBRL. The text of the rule itself will be published shortly after the meeting and we of course will keep you updated as to what develops.

Update: The SEC has changed the date of this meeting to Thursday Wednesday, May 14. The reason given in the SEC notice: “At times, changes in Commission priorities require alterations in the scheduling of meeting items.”


Wire Services Don’t “Go To Technorati,” Nor Should They

April 11, 2008

Curious clients have posed the following question of late :  “Do you go to Technorati?”                                                                              

Well, not exactly.   “Going” to Technorati is a misnomer, since what Technorati does is index blog content, not press releases.

Take the blog post you are now reading.  When I hit the “publish” button, the clever WordPress interface I’m using sends a message–or “ping”–to Technorati and other blog search engines.   When blog search engines receive the ping, they deploy a “spider,” or automated search program to come see what’s new.  

Magic pixie dust?

That content is then indexed against all the other content competing for your attention.  The order in which the blog search engine results are served up is based on hundreds of variables–things like in- and out-bound links, how many clicks those links are getting, what authority the blog has, how long it’s been around, how frequently it’s updated, and a slew of ever-changing factors.

So:  does Business Wire and EON Enhanced Online News “go” to Technorati?  You mean do press releases sent on Business Wire and EON: Enhanced Online News–or any wire service for that matter–show up in the Technorati blog search engine results?

Only if bloggers reference the content in the context of a blog post.  

The goal of the professional communicator should be to engage the blogosphere to write (preferably positively) about your company or organization.  Press releases, well-done, are a powerful tool for accomplishing just that.

Sorry, there’s no Magic Pixie Dust.  Wish there were.    We’re back to good content, well written, appropriately distributed.   That’s why you get paid the big bucks.

P.S.   Communicators who want to guarantee that their press releases are indexed by Technorati and other blog search engines should start their own blogs, follow best SEO practices, and figure out relevant ways to work their press release content into them.


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