Adding Video to Press Releases Can Triple Your Hits

January 31, 2008

Business Wire’s own Thomas Becktold, Senior VP of Marketing, waxes philosophical in a vlog with Doug Simon of DS Simon Vlog Views. Doug is President & CEO of D S Simon Productions, a video production and distribution company.

In the 3:33 vlog, Tom notes that press releases with video or multimedia often deliver TRIPLE the hits of those without. Hmmmm…seems good things come in threes.


How the Testy Topic of Tags Applies to Press Releases

January 30, 2008

What are tags and Why do I want them? Our first webinar of the year, Lost in MySpace?, hit a chord with clients. Almost 500 people showed up last Friday…and we’re STILL answering questions for those who attended.

The 45-minute presentation targeted those inexperienced in Web 2.0 and while we made some progress, it’s clear our clients are hungry for as much enlightenment as we can provide on how this organic landscape applies to press releases.

One of the thorniest issues seems to be user generated tags–NOT metatags, which are the coding on a webpage that helps search engines categorize the content for serving up to searchers. We had dozens of questions on tags.

What are tags and why should PR practitioners, marketers and even savvy small businesses care about them?

Fact is, Web 2.0 presents huge opportunities for your press releases to be shared, re-purposed, reformatted and reused–in other words seen and read–by the billions of people surfing and searching the Web. The more you embrace tools like tags, the more you facilitate that sharing and re-purposing, therefore increasing the chances of your press release being seen and your message communicated.

Tags help by making it easier for people to find, share and read the copy you so painstakingly have put together. Think of the Internet as this big, fat filing cabinet. In it are billions of documents or web pages. Consider your press release a web page–because that’s exactly what it is, once it slips from being a Word or Mac document to an interactive webpage hosted by Business Wire, EON Enhanced Online News, or posted on your website.

Continuing the filing cabinet metaphor, the press release is the document you’re going to file. How should you label it so you can find it later? How will others interested in that document find it? And, Mom was right: you’re judged by the company you keep. Think about the kind of content with which you want to be associated, because it will also come up when tagged like yours.

The tag is the the label you put on the page to facilitate finding, storing, and sharing of the content. The tag helps give your press release a life BEYOND that first news spike, since it facilitates the saving and sharing of it later.

For more press release tips, check out our delicious page. Also, leave us a comment with your take on tags.


Lost in MySpace? Our free webinar series offers tips and hints to help you navigate the maze

January 22, 2008

Lost in MySpace cartoon

We have just posted the dates and times in January and February so you can register for our free webinar series which you can find on the Business Wire Events section of the Business Wire website.

This popular webinar series has provided thousands of Business Wire members with tips and hints on how to use the wire and EON: Enhanced Online News to morph the press release from a straight-up media relations tool to a well-integrated web page which is widely available online and which can be found by search engines and viewed directly by consumers and investors in addition to reaching journalists and bloggers. 

In our January and February 2008 webinar series, we continue our ongoing webinar called Optimizing Your Press Release for Search Engines: Demo of EON: Enhanced Online News Optimization Tool powered by Newsforce showing you how to conduct keyword analysis and research and then write those search terms and links into your press release.  

We have also scheduled new dates for our very popular webinar EON: Enhanced Online News – The Importance of SEO and Social Media for Press Releases which shows you how to use the press release that you send on the wire or on our EON: Enhanced Online News platform powered by PR Web, to put the public  back in your public relations efforts by extending the reach and relevancy of your press release online. 

Our brand new webinar series is called Lost in MySpace? It was created to answer the most frequently asked questions from our EON: Enhanced Online News webinar. We demystify the jargon associated with SEO and Social Media and start from the beginning clearly explaining the various tools, technologies in plain English and tour you through the sites that are most often referenced showing you how you can get involved with them quickly and painlessly.  

Register for one or all of these free webinars and in an hour, you will have learned a new trick or two to expand the reach of your news to reach new audiences online.


Webcast – Transformations in Trading: A Look at the Expanding Role of News in Trading Decisions

January 11, 2008

We’ve just posted the webcast for our recent New York conference – Transformations in Trading: A Look at the Expanding Role of News in Trading Decisions.

This event features a panel of government, media and financial industry insiders that will explain how algorithmic trading, RSS feeds, blogs and interactive data are permanently reshaping investor relations, the news media and the investment community.

Moderator:

  • Hulus Alpay – President, NIRI New York and Senior Vice President, Makovsky & Company

Panelists:

  • David Blaszkowsky – Director, Office of Interactive Disclosure, United States Securities and Exchange Commission
  • Keith Ackerman – Global Head, Next Generation Research, Thomson Financial
  • Martin Howell – Editor, Company news, The Americas, Reuters
  • Joseph Saluzzi – Partner, Co-Founder and Co-Head of Equity Trading, Themis Trading LLC

(Click Here for Bios)


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