We’ve just announced a partnership with SmartBrief that we think is a great alliance. SmartBrief is well-known in producing influential vertical newsletters in partnership with top industry associations and organizations such as the Consumer Electronics Association, the Wireless Association (CTIA), National Retail Federation, eHealth, and others.
Now our members can include press releases in any of 12 targeted newsletters reaching key opinion-leaders, and also get reports on how many executives viewed their release, including position titles. It’s all part of our ongoing quest at Business Wire to get news to influencers via the many sources they turn to. Here’s the press release. We’d love to get your feedback.