Recently, an article in PR Week cited a Cone, LLC survey, stating, “The public’s embrace of cause marketing and CSR efforts continues to expand, making them an increasingly necessary part of any company’s operations.”The article goes on to state, “Perhaps the most fundamental takeaway for the corporate world, Cone believes, is that cause work is here to stay. “Good is the new black,” she said. “It’s a staple in your wardrobe. It’s not going to go away.”
We here at Business Wire couldn’t agree more. It is for precisely this reason that Business Wire last week launched its proprietary CSR Circuit, an extremely cost-effective method for disseminating corporate social responsibility news to interested journalists, financial analysts, activists, investors and academics worldwide.
We’ve been sure to keep the cost of this distribution low (lower than any other comparable offering out there), because we believe strongly in the CSR cause and do not want distribution to become burdensome.
Finally, it is important to note the world of Corporate Social responsibility may be larger than you realize. According to a Business Week cover story, serious money is lining up behind the sustainability agenda. Assets of mutual funds that are designed to invest in companies meeting social responsibility criteria have swelled from $12 billion in 1995 to $178 billion in 2005. Now these investors are collectively calling on Congress to go green. Stay tuned…