Business Wire debuts German language website… local presence with global reach

German FlagAs a major player on the worldwide scene and responding to the specific needs and nuances of German-speaking clients in the D/A/CH region, Business Wire unveiled www.businesswire.de , the first in a planned series of European and Asian language-specific websites tailored to meet the specialized requirements of local audiences.

The site reflects Business Wire’s unique commitment among global commercial news providers. We singularly offer a full-range of local disclosure and news distribution options, coupled with a decentralized approach to editorial operations and customer service, including 22 newsrooms worldwide.

The new German site illustrates our emergence as the industry’s premier global communications platform, offering multinational companies a totally integrated multilingual solution for reaching international markets.

Our patented NX news delivery system currently transmits releases in 14 languages, simultaneously and in real-time, resulting in client releases appearing in multiple languages on major market-moving newswires and desktop terminals. Business Wire’s main website, www.BusinessWire.com, displays copy in 17 languages. Both capabilities are industry benchmarks.

The German-language site underscores our strategy of providing clients with a full-suite of services, supported by worldwide media and investor relations networks. In Germany, Business Wire’s multi-channel platform includes vwd, ddp, the Associated Press and Agence France-Presse, an exclusive cross-section of leading international news services, national news agencies, and prestigious financial information providers.

In February, Business Wire announced a complete portfolio of compliance services for German-listed companies, enabling public companies to meet the strictly defined disclosure requrements of the BaFin, Germany’s financial regulator.

Cathy Baron Tamraz, the company’s president and CEO said “Germany provides a classic case study of Business Wire’s two-tier approach to international expansion. Our primary goal is to be sensitive to local cultures, customs, and client needs, while simultaneously providing companies with seamless access to the world’s major financial and consumer markets. Our message is clearly resonating, as evidenced by our growing ranks of major European companies that have joined our fast-growing client base during the past year.”

One Response to Business Wire debuts German language website… local presence with global reach

  1. Arnold says:

    Excellent write-up

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