Business Wire Bolsters Italian Presence with ANSA, Italy’s Leading News Service

June 25, 2007

ANSA logoBusiness Wire really is an international company and today we strengthened our expansive European news distribution network today by entering into a reciprocal relationship with ANSA, Italy’s largest and most prestigious news service.

Under the agreement, Business Wire’s full-text news releases will be transmitted to ANSA subscribers, which includes media, government, corporate and others. ANSA has some 1,400 subscribers worldwide.

Business Wire’s content also will be posted on a dedicated section of www.ansa.it , Italy’s third largest real-time information portal. ANSA’s website generated more than a half-billion page views in 2006, attracting millions of demographically desirable unique visitors each month.

ANSA is among the largest news agencies worldwide, with nearly 1,000 employees working in more than 100 bureaus worldwide in 74 countries. The agency’s multimedia file includes some 2,000 daily news items transmitted in Italian, English, Spanish, Portuguese and Arabic.

ANSA also will serve as Business Wire’s commercial representative in Italy. ANSA’s sales team will proactively market Business Wire’s global media and investor relations networks to Italian corporates, and other potential clients. Italy is the fourth largest economy in the European Union.

Cathy Baron Tamraz, Business Wire’s president and chief executive officer expressed that “We are proud to be aligned with ANSA, which is widely regarded as the authoritative voice of Italy. ANSA buttresses our already powerful and robust European news distribution platform, clearly the class of the industry.”

ANSA joins more than a dozen other major European news agencies that have opened their networks to Business Wire. In addition to Europe’s leading national news services, Business Wire is the only commercial newswire that distributes via the respected European regional networks of Agence France-Presse and Associated Press


Local Newsrooms, Better Service.

June 12, 2007

At the just-concluded NIRI Annual Conference our focus was “LocPat Evans, Sr. VP, Global Operations, SFal Newsrooms, Better Service“. We used this to emphasize that while our competitors use a centralized call-center approach, Business Wire has nearly two dozen full-service bureaus.

But it’s more than that. Behind each newsroom is a staff of seasoned professionals with an unmatched attention to detail. In Cathy Dunn, VP, National Operations, Nashville Bureautoday’s world I think it’s pretty rare to find so many long-term employees. Does that benefit our customers? Clearly. Our editors get to know our clients and the intricacies of their needs and preferences. Over time, they are able to spot when something isn’t quite right – a misspelling, receiving a draft instead of a final press release, earnings numbers that are out of order or missing characters, a missed email or fax list on an order.Lisa Wenzel, VP, Global Operations, San Francisco Bureau

Every day our newsroom pros take hundreds of incoming press releases and process, electronically code, properly format for web and editorial systems, coordinate translations, photos, multimedia, special fax lists, custom requests and more and then ensure the releases go out without error at the exact moment requested. I think it’s amazing, but it’s second nature to them.

I wonder, though, with all of our competitors moving to central call-center approaches are we missing something? I feel strongly that local people and local relationships are the way to go, but do you? What are your thoughts?

Warren Buffett in our NY NewsroomBy the way, here’s a list of some of our senior editorial/operations folks and their years of service as well as editors with 9+ years at BW. This doesn’t even include the many in sales, billings, tech, web, media relations and other critical departments that have been here as long or longer. Impressive, don’t you think?

ATLANTA:
Laura Kahn, Newsroom Supervisor, 8 years

Yasmine Holmes, Client Services, 12 years

BOSTON:
Greg Kasabian, Newsroom Supervisor, 9 years
Mike Poirier, National Operations Trainer, 10 yearsPenny Sowards, Newsroom Supervisor, Charlotte

CHARLOTTE:
Penny Sowards, Newsroom Supervisor, 21 years

CHICAGO:
Chelsea Earnhardt, Newsroom Supervisor, 7 years
Yvonne Moy, Senior Editor, 9 years

CLEVELAND:
Jill Williams, Midwest Regional Newsroom Supervisor, 19 years
Dennis Lynch, Assistant Newsroom Supervisor, 11 years

DALLAS:
Lynn Rushlau, Newsroom Supervisor, 9 years
Alex Eno, Senior Editor, 16 years

DENVER:
Dan Murphy, Newsroom Supervisor, 9 years
JoAnne Hirsch, Client Services, 14 years

HOUSTON:
Amber Agan, Newsroom Supervisor, 6 years

LONDON:
Adam Channell, European Regional Newsroom Supervisor, 4 years
Nigel Egan, London Newsroom Supervisor, 4 years

LOS ANGELES:
Teri Johnson, Southern California Regional Newsroom Supervisor, 16 years
April Petross, Newsroom Supervisor, 9 years
James Chong, Newsroom Supervisor, 7 years
Mary Bullock, Assistant Newsroom Supervisor, 10 years
Roger Johnson, Senior Editor, 10 years
Bill Mikulak, Senior Editor, 9 years
Terence Monika, Assistant Newsroom Supervisor, 9 years

MIAMI:
Janet Duncan, Newsroom Supervisor, 18 years
Gillian Adam, Newsroom Supervisor, 17 years
Neil Bardach, Client Services, 11 years
Claudia Perez-Bonilla, Senior Editor, 10 yearsDonnie Rogers, Doc Editor, Nashville
Pilar Portela-Webb, Senior Editor, 11 years

MINNEAPOLIS:
Shannon Hysjulien, Newsroom Supervisor, 7 years

NASHVILLE:
Cathy Dunn, VP, National Operations, 21 years
Loree Cannon, Southeast Regional Newsroom Supervisor, 9 years
Adam Click, Newsroom Supervisor, 7 years
Andrew Guinn, Newsroom Supervisor, 6 years
Donnie Rogers, Doc Editor, 19 years

NEWPORT BEACH:Kathy Tomasino, Client Services, Newport Beach
Kasey Greek, Newsroom Supervisor, 3 years
Kathy Tomasino, Client Services, 10 years

NEW YORK:
Mike Maguire, National Editorial Supervisor, 17 years
Karen Ball, Senior Newsroom Supervisor, 8 years
Skip Walsh, Newsroom Supervisor, 10 years
Anthony Coloneri, Newsroom Supervisor, 8 years
Sean Murphy, International Desk Supervisor, 12 years
Scott Goll, EDGAR Desk Supervisor, 12 years
Jeff Abelson, Photo Desk Supervisor, 11 years
Dan Blue, Senior International Desk Editor, 9 years
Frank Brunett, FCS Editor, 9 years
Richie Crippen, Senior Editor, 13 years
Stephanie Graham, Special Services, 11 years
Bob Grochowski, Senior Editor, 12 years
Indra Ramrattan, Special Services, 11 years
Ivette Coston, Senior Client Services Rep., 10 years

PARIS:
Diane Carelli, Newsroom Supervisor, 2 years

PHILADELPHIA:
Steve Faella, Newsroom Supervisor, 9 years

PHOENIX:
Shari Gutter, Southwest Regional Newsroom Supervisor, 17 years

SAN ANTONIO:
Courtney Davila, Newsroom Supervisor, 8 years
Barbie Dunn, Editor, 9 years

SAN FRANCISCO:
Pat Evans, Sr. Vice President, Global Operations, 26 years
Lisa Wenzel, VP, Global Operations, 19 years
Eric Lum, Regional Newsroom Supervisor, 7 years
Lindsay Onodera, Senior Newsroom Supervisor, 4 years
Ingrid Kettunen, Newsroom Supervisor, 17 years
Wanda Glennon, Newsroom Supervisor, 8 years
Marcella Rouse, Newsroom Supervisor, 4 years
Anne Cullen, Assistant Supervisor, 16 years
Chip Dunlap, Editor, 18 years
Jarvis Lee, Editor, 14 years
Kasey Ochs, International Operations Manager, 9 years

SEATTLE:
Debbie Subia, National Editorial Supervisor, 19 years
Colleen Robb, Newsroom Supervisor, 14 years
Aaron Schmidt, Newsroom Supervisor, 9 years
Susan Morris, Senior Editor, 21 years
Kevin Stant, Senior Editor, 19 years

TOKYO:
Atsushi Suzuki, Newsroom Supervisor, 2 years


Press Release: Alive and Well and Kicking

June 6, 2007

R.I.P the press release? Don’t believe it.   More press releases are sent today than ever.

Journalists have complained for decades that too many press releases cross their desk.  Yet with shrinking newsrooms, more of their news hole,  online and off, is filled with content provided by press releases.   Last year one study showed that press releases have surpassed trade press as primary news sources online, an apparent vote of confidence in them by info consumers.

Some blogs continue to bemoan press releases as ineffective, wasteful and spammy, suggesting in the same breath that the social media press release is a panacea to perceived troubles.   While many releases should never hit the wire or anywhere else,  don’t count on the “traditional” press release getting dumped any time soon because the fact is, press releases WORK.

As for the social media news release, is a new format really the answer to what seems to be a question of information overload?  Or is an SMR, done properly, simply another blog post?

Too many releases are bloated with self-promoting language, jargon, and, unfortunately, legally required language that makes for dull reading and a treasure hunt for news.  In fact, at Business Wire, we refuse releases every day of the week and refer senders of inappropriate content to our competitors.  ;-) 

Ultimately, having something to say has more to do with success than the technology used to send your message, a point well-made in an eloquent essay by Online Spin’s Joe Marchese.   Sometimes we get so hung up on technology we forget that the old-fashioned who, what, where, when, why and how will earn you lots of respect.  Sticking to facts, limiting hyperbole and jargon, and sending the release to those who will find it relevant  also scores you points.

No doubt good technology can help get a good message to more people faster, and in that department the evolution continues.    Business Wire has been offering multimedia press releases since 1997.   Our patented N/X technology delivers content in tagged data packets that are easy to sort, repackage and aggregate — in the same way that the SMR template hopes to tag relevant facts for easy reconfiguring.   Business Wire’s XHTML delivery helps maintain the attractive formatting — bullets, tables, boldface, italics and foreign characters — our clients work so hard to create.

In a way, XHTML is its own SEO since it makes the content more readable to the end user — and isn’t getting people to read your stuff what this is all about?


Diane Harrigan Joins BW’s San Fran Team

June 4, 2007

Diane Harrigan is the newest member of Business Wire’s San Francisco sales team, joining the crew as an account executive. Diane has spent the last 18 months working in broadcasting and public relations in the Bay area.  Prior to San Francisco, she spent more than ten years as an on-air news reporter and anchor for various network television affiliates across the country.


Diane Harrigan Joins Business Wire San Francisco

A native of Chicago, Diane is a graduate of Columbia College in Chicago where she earned a B.A. with an emphasis in Journalism. Prior, Diane worked in administrative support for investment bankers at the brokerage firm of Salomon Brothers, Inc.

In relocating to San Francisco, Diane’s goal was to work in communications while moving over to the corporate sector.  Business Wire offers her the perfect opportunity to utilize her media skills in both a challenging and rewarding business setting.

Diane lives in Oakland and enjoys running, writing, being active in community organizations and studying local history.  A Californian since 2005, she says she’s found the location of her dreams and her permanent home.


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