It’s hard to believe that it’s been 12 years since Business Wire introduced our first website in 1995. That same year Yahoo, Amazon and eBay debuted and CNN went online. Only 18 Fortune 500 companies did so before us, and only 55 the same year as us.
And it’s been 10 years since we introduced the Smart News Release in 1997.
With the Smart News Release, text, photos, motion and sound are presented in an attractive, user-friendly package and placed into newsroom systems, consumer portals, news sites, industry and multimedia feeds and BusinessWire.com-hosted web pages.
The Smart News Release has been an evolving product – that’s what makes it an industry leader – with the ability to reach daily newspaper photo news desks via AP PhotoExpress, Press Association or European PressPhoto Agency networks and Business Wire NX, our proprietary, patented NewsML-formatted news delivery system. Additionally we reach thousands of registered journalists at trade publications, wire services and electronic media through PressPass and BusinessWire.com.
Consumers, customers & shareholders get to see the Smart News Release via direct photo placement on Yahoo! Finance, Alta Vista News and dozens of targeted news sites worldwide ( SFGate.com, HollywoodReporter.com, Biotech.com, The Dallas Morning News, Energy Magazine to name a few).
And we continue to innovate with EON: Enhanced Online News maximizing search engine ranking, social media functionality and archiving for access to the “long tail.” EON: Enhanced Online News keeps Business Wire members ahead of the ever-changing nuances of Web 2.0 technologies making news releases more relevant and accessible to new online audiences.
So what do you think? What role do photos and multimedia play in your online public relations efforts?