The Smart News Release celebrates 10 years of enhancing news releases with multimedia

May 29, 2007

It’s hard to believe that it’s been 12 years since Business Wire introduced our first website in 1995. That same year Yahoo, Amazon and eBay debuted and CNN went online. Only 18 Fortune 500 companies did so before us, and only 55 the same year as us.

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 And it’s been 10 years since we introduced the Smart News Release in 1997.

 

With the Smart News Release, text, photos, motion and sound are presented in an attractive, user-friendly package and placed into newsroom systems, consumer portals, news sites, industry and multimedia RSS icon feeds and BusinessWire.com-hosted web pages.

The Smart News Release has been an evolving product – that’s what makes it an industry leader – with the ability to reach daily newspaper photo news desks via AP PhotoExpress, Press Association or European PressPhoto Agency networks and Business Wire NX, our proprietary, patented NewsML-formatted news delivery system. Additionally we reach  thousands of registered journalists at trade publications, wire services and electronic media through PressPass and BusinessWire.com.

Consumers, customers & shareholders get to see the Smart News Release via direct photo placement on Yahoo! Finance, Alta Vista News and dozens of targeted news sites worldwide ( SFGate.com, HollywoodReporter.com, Biotech.com, The Dallas Morning News, Energy Magazine to name a few).

And we continue to innovate with EON: Enhanced Online News maximizing search engine ranking, social media functionality and archiving for access to the “long tail.” EON: Enhanced Online News keeps Business Wire members ahead of the ever-changing nuances of Web 2.0 technologies making news releases more relevant and accessible to new online audiences.

So what do you think? What role do photos and multimedia play in your online public relations efforts?


Scott Johnson joins Business Wire’s Washington D.C. bureau

May 29, 2007

Scott Johnson headshotScott Johnson is the newest member of Business Wire’s Washington D.C.’s team. Scott, who spent the last couple of years working in radio and TV sales for Clear Channel and WCNY-TV in Syracuse NY, has joined the company as an account executive in sales.

A native of Columbia, MD, he graduated with a Bachelor of Science in Business Administration from Columbia Union College in Takoma Park, MD.

When he relocated back to Maryland  from Syracuse, NY, Scott’s goal was to work with a company that is a leader in the communication industry…an established company that is cutting edge, creative and focused on being #1 but also cares about its employees and their growth. 

Scott lives in Maryland and enjoys the outdoors, exercising and spending time with his family, better defined as his nieces and nephews -  the greatest kids/friends on the earth – “but I can always tell them to go home! “


Public Policy Wire Reaches Political Reporters, Government Decision-Makers and Voters

May 24, 2007

White House PhotoBusiness Wire’s new Public Policy Services Division has launched an array of specialized and unique distribution tools that are designed to help public affairs communicators get their message out to key audiences, including the media, government decision-makers, the public that goes online to read news, bloggers and other influentials.

Business Wire’s Vice President for Public Policy Services, Danny Selnick, with more than 20 years of Washington experience in the newswire business, said, “Public affairs communicators in government, associations, unions and non-profits are telling us that they increasingly have challenges in ‘breaking through’ to reach key audiences. At the same time, those that are beginning to use our new services are reporting that they are getting greater visibility and better results.”

Business Wire offers the DC Capital Circuit and National and State Public Policy Circuits, which are based on nationwide relationships with the media. The use of AP technology in sending news releases to the media ensures the right reporters at the correct copy desk get the story. Business Wire’s Public Policy Wire has the broadest reach to newsrooms and reporters covering issues of the day, while the DC Capital Circuit reaches hundreds of Washington-based newsrooms.

Business Wire has created issues-focused trade lists to reach individual reporters by name that cover the Pentagon, the White House, Congress, foreign affairs, sustainability and more. The State Policy Circuits are designed to get news not only to key media, but to newsrooms serving the local community. Additionally, the state circuits boast a comprehensive reach to radio and television stations that have newscasts.

Public Policy Services are also designed to reach decision-makers and elected officials. The National Policy and DC Capital Circuits are part of the news systems of the Congress and the White House. Business Wire Public Policy Services will also deliver a release to the members of the House, Senate or even committees. State Policy Circuits reach decision-makers at the state level – including governors’ offices and elected officials.

Decision-makers tell us that they want to receive news releases on breaking issues the same time as the media because it helps them to be better informed. Because of the ability to reach thousands of online databases, search engines, news portals and more, Business Wire is one of the most effective mechanisms to reach the online community including the public, influentials and even bloggers.


Richard DeLeo named Business Wire Vice President, Northeast Region

May 21, 2007

Rich DeLeo headshot Richard DeLeo has been named Business Wire’s Vice President,  Northeast Region, the company’s leading revenue-producing territory and a target for major growth and new business development.

DeLeo, a 12-year Business Wire veteran, will be responsible for overall sales and operations for the New York, Boston, Philadelphia and Washington D.C. offices in his new role.

“The Northeast region is critical to Business Wire’s success as a company,” said Phyllis Dantuono, co-chief operating officer, in making the announcement. “Rich has demonstrated the necessary leadership skills to ensure that Business Wire continues on its upward growth path in these pivotal markets. This promotion reflects the outstanding work Rich as done, and our confidence in his strength and ability to manage and lead the charge.”

DeLeo is tasked with expanding Business Wire’s market share leadership in New York, building upon Business Wire’s strong and escalating presence in the high-tech and bio-tech sectors throughout New England, and fostering the continued growth of Business Wire’s mid-Atlantic region.

An alumnus of Siena Collegein upstate New York, DeLeo will continue to manage many of Business Wire’s Fortune 500 clients. Most recently, DeLeo served as Director, Strategic Relations. Earlier, he was National Sales Manager of Financial Compliance Services.

DeLeo is a member of the National Investor Relations Institute [NIRI] and The Society of Corporate Secretaries and Governance Professionals. He and his wife, Maura, live in New Jersey


Business Wire and New York Stock Exchange Enter into an Affinity Marketing Partnership That Provides Corporate Issuers with Special Benefits

May 21, 2007

Business Wire and the New York Stock Exchange (NYSE) have entered into an affinity marketing partnership that provides all Big Board-listed companies with a broad range of special benefits and added-value services.

NYSE Euronext, a holding company created by the combination of NYSE Group, Inc. and Euronext N.V., operates the worlds largest and most liquid exchange group and offers the most diverse array of trading products and services. It seeks to provide the highest standards of market quality and integrity, innovative products and services to investors, issuers, and all users of its markets.

The marketing arrangement provides all NYSE issuers with a special Business Wire membership package that includes complimentary EDGAR regulatory filings, incentive pricing on select products and services, and co-sponsored educational conferences and webinars on topical investor relations themes.

Business Wire, a Berkshire Hathaway company, is proud to align itself with the world’s largest and premier financial market. As markets consolidate and companies reach out to the international investor community, Business Wire is well positioned to work with NYSE-listed companies. Follow this link to take advantage of the NYSE Preferred Benefits Program


iPhone Hoax Underscores Need for Reliable Disclosure

May 17, 2007

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The question of reliable disclosure in the changing media landscape, as well as that of journalistic standards in the blogsphere, was underscored this week when technology blog/magazine Engadget sent Apple stocks tumbling as a result of an email hoax.

On May 16 Engadget published on its site that they “have it on authority” that Apple pushed back the release date of its iPhone from June to October, and its new Leopard operating system from October to January 2008.

This news was enough to send Apple stocks sliding 4.3% in under six minutes, from $107.89 to $103.42, wiping out nearly $4 Billion of Apple’s market cap.

Later that day Apple clarified that both the iPhone and Leopard were on track. Engadget then told its readers the source it acted upon was an internal Apple email that turned out to be a hoax. Apple stocks recovered mostly later in the day.

It is unclear yet where the bogus email originated from, and whether Engadget tried at all to verify or cross-check the information prior to posting. What is clear however, is that the dissemination and publication of potentially market moving information is just as sensitive an issue as it has always been, and in fact even more so given the variety of new and immediate media available to both users and publishers. The iPhone hoax underscores how corporations bear the responsibility to disseminate their news in a consistent and trustworthy fashion that cannot easily be exploited by stock manipulators and pranksters. It also highlights the fact that new media outlets and bloggers bear the same responsibility as traditional journalists to verify the facts behind their statements.


Berkshire Hathaway Shareholders Meeting

May 4, 2007

Business Wire booth setup at the 2007 Berkshire Hathaway Shareholders MeetingGreetings from Omaha and the 2007 Berkshire Hathaway Shareholders Meeting.  We’re excited to be participating for our second year as a wholly owned Berkshire Hathaway subsidiary.  I was lucky enough to be one of the Business Wire representatives last year and am excited to be back again this year along with our CEO Cathy Baron Tamraz, our co-COOs Gregg Castano and Phyllis Dantuono, VP Lee Marshall and sales manager Mike Ziskin.

In addition to getting to hear and see Warren Buffett and Charlie Munger discuss the state of the company, it’s really amazing to catch the interaction between them and shareholders, answering questions for hours and hours.  For us, it’s also exciting to meet so many Berkshire Hathaway shareholders — thousands attend – first hand and interact with them, answering questions and listening to their ideas.  

Often called the “Woodstock of Capitalism”, it all kicks into high gear for us tomorrow at 6 am.


When’s the Best Time to Send A Press Release?

May 1, 2007

New Rules Challenge Conventional Wisdom

One of the most frequently asked questions we get at EON Enhanced Online News and Business Wire is “When’s the best time to send a press release?”

While any answer is preceded by the disclaimer “That depends…,” we’ve counseled clients for decades to send their press releases “early in the day, early in the week.”   Fridays were once considered a bad day to send press releases, presumably because reporters and others were skipping out for the weekend and wouldn’t see your copy.    And for years we’ve told clients that embargoes are made to be broken.

But as Bill Maher says, maybe its time for New Rules.   An informal survey of clients and colleagues suggests that in a global, 24-hour, everyday news and information cycle, adherence to calendars and clocks is relative.

One corporate communications pro at a large, public company told me her strategy for maximum bang was to send a release on Sunday to key reporters with an embargo which they must agree to honor or they don’t receive the release.  “The combination of stories that hit at the same time the release is generally distributed increases awareness of the story, and likewise, increases pick-up by other outlets that day and often, into a second news cycle,”  she said.  Clever.

Alan Weinkranz, a tech PR pro who maintains a robust blog and who works frequently in Israel where the work week is Sunday – Thursday, suggested we be mindful of national and religious holidays in other countries.   He added that in practical terms, timing often matters less than it once did since these days, since “it’s not about the coverage, it’s about the conversation.”

What do you think?  When IS the best time to send a press release?  Leave a comment below and let us know.

Want more?  Listen to When’s the Best Time to Send a Press Release? addressed in the All Things Press Release podcast,  below.


Like what you hear? Subscribe in iTunes.

You can also take a look at another post from us on this topic, Use Google Trends to Find the Best Time to Send Your Press Release.


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